We worked side-by-side with 23andMe to create amazing new tools for people to better understand their DNA.
We worked to turn complex human-data into stories that illuminated users’ ancestry and genetics.
Working with the 23andMe design language, we created the products’ colorful and clean visual system to make interactions feel effortless.
The offering’s success hinges on the presentation of complex information via clear design.
These new tools help people see how they compare with friends and family.
What if you could track your ancestors as they travelled across continents?
The product relies on a simply-designed responsive navigation to make an astounding amount of information accessible.