[{"data":1,"prerenderedAt":386},["ShallowReactive",2],{"article-chatgpt-business-profiles-what-retailers-should-know":3},{"page":4,"related":340},{"id":5,"title":6,"slug":7,"date":8,"_updatedAt":9,"external":10,"categories":11,"featuredMedia":16,"blocks":34,"menu":19,"foot":19,"seo":335},"G1T3Fv2KR6OadXEgewCouA","6 Things Retailers Should Know About ChatGPT’s Business Profiles & Business Agents","chatgpt-business-profiles-what-retailers-should-know","2026-11-09","2026-11-11T21:00:54+00:00","",[12],{"id":13,"slug":14,"title":15},"BNHDMcqGRAmO2nSQJkFHgg","insights","Insights",{"id":17,"_createdAt":18,"alt":19,"title":19,"focalPoint":20,"width":22,"height":23,"thumbnail":24,"small":25,"medium":26,"responsiveImage":27,"video":19},"Lq6FoX7ST0ilOH7DruAG5g","2026-11-11T20:57:55+00:00",null,{"x":21,"y":21},0.5,1200,630,"https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":28,"webpSrcSet":10,"sizes":29,"src":30,"width":22,"height":23,"aspectRatio":31,"alt":19,"title":19,"base64":32,"bgColor":33},"https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 300w,https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 600w,https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 900w,https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&fit=max&h=2880&q=95&w=2880 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/157026/1794430842-card-linkl-1794430828322.png?auto=format&fit=max&h=2880&q=95&w=2880",1.9047619047619047,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDg0NDikVFhEYIx8lJCUqLSYtHy0jHS0oLSUiLTUlKDkvNTIyGSU4PTcwPCsxMi8BCgsLDg0OFhAQHDsoIiU1Ly8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAFBgADB//EACIQAAAFAwQDAAAAAAAAAAAAAAABAgMRBCFBBQYSURMWIv/EABYBAQEBAAAAAAAAAAAAAAAAAAIBAP/EABkRAAIDAQAAAAAAAAAAAAAAAAACARJREf/aAAwDAQACEQMRAD8AypykccaSlVrhpTtki20bs4CnqFS55CSSoIr2B5OtVfqxo54gNJWAgBFEZcimYEFLFQ4lZ/Uz2ILdcNw//9k=","#916911",{"id":35,"type":36,"blocks":37},"fIMwvZ-lSh6z8FH7FtuZug","blocks_select",[38,67,76,80,104,106,128,130,151,153,173,175,195,197,218,220,234,237,245,333],{"id":39,"type":40,"eyebrow":41,"breadcrumb":19,"title":42,"titleSize":43,"titleAlignment":44,"label":10,"text":10,"list":45,"media":46,"mediaMobile":19,"mediaSmall":19,"theme":62,"aligned":66,"mediaFullOpacity":66},"RfgWhR9_RGW2O3cV_1jzEQ","media_hero_expanded_block","By Firdosh Tangri","6 Things Retailers Should Know About ChatGPT’s New Business Profiles","h3-alt","items-center justify-center",[],{"id":47,"_createdAt":48,"alt":19,"title":19,"focalPoint":49,"width":50,"height":51,"thumbnail":52,"small":53,"medium":54,"responsiveImage":55,"video":19},"LUSrgeP5QcanbiYpsbLXeg","2026-11-11T18:49:28+00:00",{"x":21,"y":21},2176,1216,"https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":56,"webpSrcSet":10,"sizes":57,"src":58,"width":50,"height":51,"aspectRatio":59,"alt":19,"title":19,"base64":60,"bgColor":61},"https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 544w,https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 1088w,https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 1632w,https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&fit=max&h=2880&q=95&w=2880 2176w","(max-width: 2176px) 100vw, 2176px","https://www.datocms-assets.com/157026/1794427576-chatgpt-business-profiles.png?auto=format&fit=max&h=2880&q=95&w=2880",1.7894736842105263,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFAoLDhAVFQ0ODhcODQ0PFx8dGBYfFhUaHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBANHDsdIh07Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAABAgQH/8QAHhAAAQQDAAMAAAAAAAAAAAAAAQACAwQFERITFUH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEA//EAB0RAAEDBQEAAAAAAAAAAAAAAAIAETEBAwUGEgT/2gAMAwEAAhEDEQA/AM3sskjraIR8UvrutJcrccIwAFWycnCda+JfnLWaDCjcpk3UVeJ8tchFJjbjuXDSCOdzWuoVBHJMv//Z","#017afc",{"id":63,"background":64,"text":66},"Xr7eXwIoTWmVbHR2mH1djg",{"hex":65},"#000000",false,{"id":68,"type":69,"eyebrow":10,"title":10,"text":70,"cta":19,"list":71,"stats":72,"theme":73},"evl0dRBbRa6bcqrPEFC0hQ","text_block","\u003Cp dir=\"ltr\">\u003Cspan>OpenAI opened Businesses in ChatGPT this week. At Fantasy, we design AI assistants and shopping experiences for brands like Priceline, Nike, and Harrods, and these are the six questions I’d expect retail leaders to ask me about it.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],[],{"id":74,"background":75,"text":66},"Wq1B5Im0TTKIa-ywNAXngw",{"hex":65},{"id":77,"type":78,"space":79},"Cqee4yv_SxG4tIns42vEjw","space_block","xs",{"id":81,"type":82,"title":83,"text":84,"list":85,"cta":19,"media":86,"caption":10,"theme":101,"reverse":66},"caVaeuJESkmPGjgxZw6IhA","media_text_block","\u003Ch2 dir=\"ltr\">\u003Cspan>What is Businesses in ChatGPT?\u003C/span>\u003C/h2>","\u003Cp dir=\"ltr\">\u003Cspan>It’s a hub where any business can claim its ChatGPT profile and see how often ChatGPT mentions it. U.S. ecommerce brands can also publish their own AI agent (an assistant that answers shoppers’ questions and helps them buy) that people chat with inside ChatGPT. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>In July, I \u003Ca href=\"https://www.forbes.com/councils/forbesagencycouncil/2026/11/04/automate-the-task-keep-the-talent-reinvesting-the-time-ai-gives-back/\" target=\"_blank\" rel=\"noopener\">wrote in Forbes\u003C/a> that brand is a data problem now, and so many of the companies we talk to still invest only in experiences built for human eyes.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],{"id":87,"_createdAt":88,"alt":89,"title":10,"focalPoint":19,"width":90,"height":91,"thumbnail":92,"small":93,"medium":94,"responsiveImage":19,"video":95},"QLPR5tDNRGuWYRVtgYXwsw","2026-11-11T18:57:12+00:00","A business claims its ChatGPT profile in the Business Hub and sees the claimed confirmation, recreated from OpenAI’s demo.",1080,1350,"https://www.datocms-assets.com/157026/1794423429-chatgpt-business-hub-claim-business-flow-4x5.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794423429-chatgpt-business-hub-claim-business-flow-4x5.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794423429-chatgpt-business-hub-claim-business-flow-4x5.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":96,"mp4medium":97,"mp4high":98,"width":90,"height":91,"thumbnailUrl":99,"title":10,"duration":100},"https://stream.mux.com/7HMAhHmftwOs9EM2WCQAOK1Mw8Nm8fz5/low.mp4","https://stream.mux.com/7HMAhHmftwOs9EM2WCQAOK1Mw8Nm8fz5/medium.mp4","https://stream.mux.com/7HMAhHmftwOs9EM2WCQAOK1Mw8Nm8fz5/high.mp4","https://image.mux.com/7HMAhHmftwOs9EM2WCQAOK1Mw8Nm8fz5/thumbnail.jpg",4,{"id":102,"background":103,"text":66},"aHRFZHGqSs6exthkaPjVfA",{"hex":65},{"id":105,"type":78,"space":79},"K3zWEZAsQJqbmJWPgGd2MQ",{"id":107,"type":82,"title":108,"text":109,"list":110,"cta":19,"media":111,"caption":10,"theme":124,"reverse":127},"IHLeIbZKTGuYNreUAU6YOA","\u003Ch2 dir=\"ltr\">\u003Cspan>What will we see in the Business Hub?\u003C/span>\u003C/h2>","\u003Cp dir=\"ltr\">\u003Cspan>The hub has an Overview tab, an Agent builder, and a Products tab. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>On the Overview, Brand Insights shows how often ChatGPT mentions you, how many people view your profile, and how many click through to your site, over the last 7 or 28 days. A mention only counts when ChatGPT references your website; as OpenAI told Digiday, “Just naming the brand doesn’t count.” \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>OpenAI counts clicks but doesn’t confirm visits or purchases, and low numbers can be held back for privacy, so a new profile may show nothing at first. You’ll also see your top five discovery topics, the themes in conversations where ChatGPT cites your site. Agent Insights fills in once you publish an agent.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],{"id":112,"_createdAt":113,"alt":114,"title":10,"focalPoint":19,"width":90,"height":91,"thumbnail":115,"small":116,"medium":117,"responsiveImage":19,"video":118},"YiwjUVHHQpOlfM2hbk48qQ","2026-11-11T18:57:22+00:00","Brand Insights in the ChatGPT Business Hub showing mentions, profile views, clicks and top discovery topics, with illustrative demo numbers.","https://www.datocms-assets.com/157026/1794423440-chatgpt-business-hub-brand-insights-discovery-topics-4x5.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794423440-chatgpt-business-hub-brand-insights-discovery-topics-4x5.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794423440-chatgpt-business-hub-brand-insights-discovery-topics-4x5.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":119,"mp4medium":120,"mp4high":121,"width":90,"height":91,"thumbnailUrl":122,"title":10,"duration":123},"https://stream.mux.com/7YsjoOUZRB6MrtQ9zULrHLtziJ6BVuLF/low.mp4","https://stream.mux.com/7YsjoOUZRB6MrtQ9zULrHLtziJ6BVuLF/medium.mp4","https://stream.mux.com/7YsjoOUZRB6MrtQ9zULrHLtziJ6BVuLF/high.mp4","https://image.mux.com/7YsjoOUZRB6MrtQ9zULrHLtziJ6BVuLF/thumbnail.jpg",5,{"id":125,"background":126,"text":66},"FGyj_KiATdyhqJJ-RPc8LQ",{"hex":65},true,{"id":129,"type":78,"space":79},"P5vEhzP-RM6_6rzKaRR36w",{"id":131,"type":82,"title":132,"text":133,"list":134,"cta":19,"media":135,"caption":10,"theme":148,"reverse":66},"Xi_xpjRhTmC1pNBsNR8Vuw","\u003Ch2 dir=\"ltr\">\u003Cspan>Will claiming our profile help us rank higher?\u003C/span>\u003C/h2>","\u003Cp dir=\"ltr\">\u003Cspan>No. OpenAI says claiming a profile won’t change how ChatGPT ranks you (neither will paying for ads). The profile gives ChatGPT one official version of your details. If your return policy says 30 days on your site and 14 days on your profile, an agent reading both may trust a competitor instead.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],{"id":136,"_createdAt":137,"alt":138,"title":10,"focalPoint":19,"width":90,"height":91,"thumbnail":139,"small":140,"medium":141,"responsiveImage":19,"video":142},"Mk0Uc0doQU-_mD1Z07bj1w","2026-11-11T18:57:33+00:00","Typing a business description in the ChatGPT Business Hub next to the profile’s top discovery topic, then saving it, recreated from OpenAI’s demo.","https://www.datocms-assets.com/157026/1794423451-chatgpt-business-hub-edit-business-description-4x5.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794423451-chatgpt-business-hub-edit-business-description-4x5.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794423451-chatgpt-business-hub-edit-business-description-4x5.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":143,"mp4medium":144,"mp4high":145,"width":90,"height":91,"thumbnailUrl":146,"title":10,"duration":147},"https://stream.mux.com/AQUy4yF5gZgdJ4sHOTO4XkRHNw4mXE1I/low.mp4","https://stream.mux.com/AQUy4yF5gZgdJ4sHOTO4XkRHNw4mXE1I/medium.mp4","https://stream.mux.com/AQUy4yF5gZgdJ4sHOTO4XkRHNw4mXE1I/high.mp4","https://image.mux.com/AQUy4yF5gZgdJ4sHOTO4XkRHNw4mXE1I/thumbnail.jpg",6,{"id":149,"background":150,"text":66},"GuosEH46T5adn2F3mVcL2w",{"hex":65},{"id":152,"type":78,"space":79},"AJ1mPiccTWaltbOLwvhOTA",{"id":154,"type":82,"title":155,"text":156,"list":157,"cta":19,"media":158,"caption":10,"theme":170,"reverse":127},"csoQ6Ud3QfWnsi8nM0y8gA","\u003Ch2 dir=\"ltr\">\u003Cspan>What should we fix first?\u003C/span>\u003C/h2>","\u003Cp dir=\"ltr\">\u003Cspan>Your product data, which most brands still treat as back-office plumbing. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>In the Products tab, retailers can connect Shopify or upload a product feed with current pricing and availability; the feed has nine required fields, including title, description, price, and availability. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>When a shopper types “gift under $100 for a runner,” ChatGPT is more likely to suggest the brand with complete, current data, even if a competitor has the nicer product page.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],{"id":159,"_createdAt":160,"alt":161,"title":10,"focalPoint":19,"width":90,"height":91,"thumbnail":162,"small":163,"medium":164,"responsiveImage":19,"video":165},"dbRjOL-ERq6TC2QJFTPQtg","2026-11-11T18:57:41+00:00","Uploading a product feed in the Products tab of the ChatGPT Business Hub, previewing products with prices and publishing them to the profile.","https://www.datocms-assets.com/157026/1794423459-chatgpt-business-hub-add-products-feed-4x5.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794423459-chatgpt-business-hub-add-products-feed-4x5.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794423459-chatgpt-business-hub-add-products-feed-4x5.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":166,"mp4medium":167,"mp4high":168,"width":90,"height":91,"thumbnailUrl":169,"title":10,"duration":147},"https://stream.mux.com/6bi8vb1TTwwaw009KGVysKPzp02BTmoj8l/low.mp4","https://stream.mux.com/6bi8vb1TTwwaw009KGVysKPzp02BTmoj8l/medium.mp4","https://stream.mux.com/6bi8vb1TTwwaw009KGVysKPzp02BTmoj8l/high.mp4","https://image.mux.com/6bi8vb1TTwwaw009KGVysKPzp02BTmoj8l/thumbnail.jpg",{"id":171,"background":172,"text":66},"YnScVuXJRN-XzNcPQzgK2w",{"hex":65},{"id":174,"type":78,"space":79},"HdNpbqwTRxKFFqJi3YFLww",{"id":176,"type":82,"title":177,"text":178,"list":179,"cta":19,"media":180,"caption":10,"theme":192,"reverse":66},"S4lDktaiR_CRP2x9Tf1qNQ","\u003Ch2 dir=\"ltr\">\u003Cspan>Should we publish our own agent in ChatGPT?\u003C/span>\u003C/h2>","\u003Cp dir=\"ltr\">\u003Cspan>Yes, once it has one clear job and you’ve tested it the way a shopper would. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>In the Agent builder, your agent answers from the instructions you write and the product and policy information you give it (OpenAI doesn’t let brands bring their own agents). Start with something it does better in conversation than a website can, like helping someone choose between two similar running shoes. Then decide what it’s allowed to promise and when it hands a shopper to a person. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Before you publish, preview it with real questions, like OpenAI’s own example, “Can I return an item I bought on sale?” It should never make up a product fact, because a wrong price or size can cost you the sale, or turn it into a return. OpenAI reviews each agent when it’s created and every time it’s updated, and requires agents to say they’re AI and to back off when a shopper says no.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],{"id":181,"_createdAt":182,"alt":183,"title":10,"focalPoint":19,"width":90,"height":91,"thumbnail":184,"small":185,"medium":186,"responsiveImage":19,"video":187},"cTMtxVQ7Sr6HHH6ozRGHIg","2026-11-11T18:57:46+00:00","Adding a return policy to a brand agent’s business context in the ChatGPT Business Hub Agent builder, then publishing the agent, recreated from OpenAI’s demo.","https://www.datocms-assets.com/157026/1794423464-chatgpt-business-agent-builder-publish-agent-4x5.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794423464-chatgpt-business-agent-builder-publish-agent-4x5.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794423464-chatgpt-business-agent-builder-publish-agent-4x5.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":188,"mp4medium":189,"mp4high":190,"width":90,"height":91,"thumbnailUrl":191,"title":10,"duration":123},"https://stream.mux.com/i3qhKoJw7rwa3jujCBp1npW3GsHVUuda/low.mp4","https://stream.mux.com/i3qhKoJw7rwa3jujCBp1npW3GsHVUuda/medium.mp4","https://stream.mux.com/i3qhKoJw7rwa3jujCBp1npW3GsHVUuda/high.mp4","https://image.mux.com/i3qhKoJw7rwa3jujCBp1npW3GsHVUuda/thumbnail.jpg",{"id":193,"background":194,"text":66},"OlvJw5niTG27e7IExhRwJw",{"hex":65},{"id":196,"type":78,"space":79},"KHAL8leNSSWPxjcghNuaMg",{"id":198,"type":82,"title":199,"text":200,"list":201,"cta":19,"media":202,"caption":10,"theme":215,"reverse":127},"BkNZXM4GRTKaI7QwywWVYg","\u003Ch2 dir=\"ltr\">\u003Cspan>What happens to our own website?\u003C/span>\u003C/h2>","\u003Cp>\u003Cspan>It matters \u003Cstrong>more\u003C/strong>. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>OpenAI doesn’t share shopper conversations or agent chats with businesses, so you’ll see counts of mentions and clicks but not what people actually asked. Christopher Follett, our Head of AI Marketing Innovations, put the risk plainly in a \u003Ca href=\"/latest/how-brand-websites-compete-with-ai-agents\">recent piece\u003C/a>: a brand “may still receive the order while losing the conversation that shaped it.” \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Let your agent answer quick questions and send shoppers back to your site for what it can’t do, like full fit guides and side-by-side comparisons.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],{"id":203,"_createdAt":204,"alt":205,"title":10,"focalPoint":19,"width":90,"height":91,"thumbnail":206,"small":207,"medium":208,"responsiveImage":19,"video":209},"I8fc0kFsTNuSAWWirgNRGA","2026-11-11T18:57:51+00:00","A shopper taps a product in a brand agent’s answer inside ChatGPT and lands on the brand’s own website product page.","https://www.datocms-assets.com/157026/1794423468-chatgpt-business-agent-handoff-to-brand-website-4x5.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794423468-chatgpt-business-agent-handoff-to-brand-website-4x5.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794423468-chatgpt-business-agent-handoff-to-brand-website-4x5.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":210,"mp4medium":211,"mp4high":212,"width":90,"height":91,"thumbnailUrl":213,"title":10,"duration":214},"https://stream.mux.com/gpFYyhx01kkIxxlIDAg4l4QoPjvzrdEIE/low.mp4","https://stream.mux.com/gpFYyhx01kkIxxlIDAg4l4QoPjvzrdEIE/medium.mp4","https://stream.mux.com/gpFYyhx01kkIxxlIDAg4l4QoPjvzrdEIE/high.mp4","https://image.mux.com/gpFYyhx01kkIxxlIDAg4l4QoPjvzrdEIE/thumbnail.jpg",3,{"id":216,"background":217,"text":66},"Wi9TqsUIRp-hHI9UHYL-9g",{"hex":65},{"id":219,"type":78,"space":79},"bRBcYAcwSIWFH4Zm3QcPhw",{"id":221,"type":69,"eyebrow":10,"title":10,"text":222,"cta":223,"list":229,"stats":230,"theme":231},"KTmyCj5UQKeaZKW1VjHoQQ","\u003Cp dir=\"ltr\">\u003Cspan>This month, I’d claim your profile and then try to buy one of your own products through ChatGPT. Type something like “Is the [product name] in stock in a size 9, and what does it cost with shipping?” and note every place the answer is wrong or gets stuck.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Our partners are already preparing their brands for business profiles and agents in ChatGPT. If you’re ready to start on yours,\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",{"outline":127,"icon":127,"link":224},{"id":225,"label":226,"internal":19,"external":10,"video":19,"form":227},"IiTGYGpCR-ixjU9SV3GmRg","Let's talk",{"slug":228},"contact",[],[],{"id":232,"background":233,"text":66},"TOLTqQ44TiOa9lkYkDxl3A",{"hex":65},{"id":235,"type":78,"space":236},"SzyC2ct-SWiAHyb43WBNkA","large",{"id":238,"type":239,"eyebrow":10,"title":240,"titleCondensed":127,"titleSmall":127,"text":10,"leftAligned":127,"h1":66,"cta":19,"theme":241},"JeK2V2x1SF2JmJYBRIy-rg","title_block","Up Next",{"id":242,"background":243,"text":127},"MyqNcNq5SMS8TDKsWIFWcg",{"hex":244},"#FFFFFF",{"id":246,"type":247,"items":248,"condensed":127,"theme":330},"NZhvBnYPQ5q8UVTL8ktfwA","media_cols_block",[249,279,305],{"media":250,"title":265,"text":266,"cta":267,"link":276,"cursorText":270},{"id":251,"_createdAt":252,"alt":19,"title":19,"focalPoint":253,"width":254,"height":254,"thumbnail":255,"small":256,"medium":257,"responsiveImage":258,"video":19},"fscJhhhGQzmphoHMbInoGw","2026-11-11T19:51:12+00:00",{"x":21,"y":21},1024,"https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":259,"webpSrcSet":10,"sizes":260,"src":261,"width":254,"height":254,"aspectRatio":262,"alt":19,"title":19,"base64":263,"bgColor":264},"https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 256w,https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 512w,https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 768w,https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&fit=max&h=2880&q=95&w=2880 1024w","(max-width: 1024px) 100vw, 1024px","https://www.datocms-assets.com/157026/1794426689-apps-in-chatgpt.png?auto=format&fit=max&h=2880&q=95&w=2880",1,"data:image/jpeg;base64,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","#f72822","The Apps In ChatGPT Playbook (2026 Update)","Preparing brands for apps, commerce, and agents inside ChatGPT.",{"outline":127,"icon":127,"link":268},{"id":269,"label":270,"internal":271,"external":10,"video":19,"form":19},"ZIjqeUVZSYq9yg9PIz-PGg","Read",{"id":272,"type":273,"title":274,"slug":275},"YiGRwf-FT3aJdOvSCPzWIQ","article","The Apps In ChatGPT Playbook: Apps SDK, MCP & ACP Strategy for Brands (2026)","the-apps-inside-chatgpt-playbook-how-brands-are-preparing-for-openai-app-sdk",{"id":277,"label":270,"internal":278,"external":10,"video":19,"form":19},"DXyYHO_8TpCuKfZ_jvN1OQ",{"id":272,"type":273,"title":274,"slug":275},{"media":280,"title":294,"text":295,"cta":296,"link":302,"cursorText":270},{"id":281,"_createdAt":282,"alt":283,"title":10,"focalPoint":284,"width":90,"height":90,"thumbnail":285,"small":286,"medium":287,"responsiveImage":288,"video":19},"HpAeFBdzQgm6xCtic38dug","2026-11-11T18:19:40+00:00","Square hero for the How Brand Websites Compete With AI Agents article: Windridge, a concept outdoor retailer, showing its Trail Rain Shell product page on a tablet. By Fantasy.",{"x":21,"y":21},"https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":289,"webpSrcSet":10,"sizes":290,"src":291,"width":90,"height":90,"aspectRatio":262,"alt":283,"title":10,"base64":292,"bgColor":293},"https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 270w,https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 540w,https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 810w,https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&fit=max&h=2880&q=95&w=2880 1080w","(max-width: 1080px) 100vw, 1080px","https://www.datocms-assets.com/157026/1794421175-how-brand-websites-compete-with-ai-agents-square.png?auto=format&fit=max&h=2880&q=95&w=2880","data:image/jpeg;base64,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","#95bccf","How Brand Websites Compete With AI Agents","Winning back the shopper’s conversation from AI agents.",{"outline":127,"icon":127,"link":297},{"id":298,"label":270,"internal":299,"external":10,"video":19,"form":19},"f3ZApNeOT--_TEctmd-PHQ",{"id":300,"type":273,"title":294,"slug":301},"NtRhC4DHR5mJY6QrJZE1Bw","how-brand-websites-compete-with-ai-agents",{"id":303,"label":270,"internal":304,"external":10,"video":19,"form":19},"J7H-etwpS-6t1gsfWDUD5Q",{"id":300,"type":273,"title":294,"slug":301},{"media":306,"title":318,"text":319,"cta":320,"link":327,"cursorText":323},{"id":307,"_createdAt":308,"alt":19,"title":19,"focalPoint":19,"width":90,"height":90,"thumbnail":309,"small":310,"medium":311,"responsiveImage":19,"video":312},"NqMQdP9VTiWNq6QbC4k8Rg","2026-08-04T21:46:25+01:00","https://www.datocms-assets.com/157026/1785876381-new-internet-square.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1785876381-new-internet-square.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1785876381-new-internet-square.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":313,"mp4medium":314,"mp4high":315,"width":90,"height":90,"thumbnailUrl":316,"title":19,"duration":317},"https://stream.mux.com/t912Y8f700fCB3qe7CenQPQHAlCcRMS01k/low.mp4","https://stream.mux.com/t912Y8f700fCB3qe7CenQPQHAlCcRMS01k/medium.mp4","https://stream.mux.com/t912Y8f700fCB3qe7CenQPQHAlCcRMS01k/high.mp4","https://image.mux.com/t912Y8f700fCB3qe7CenQPQHAlCcRMS01k/thumbnail.jpg",21,"The New Internet","Unveiling agent-to-agent experiences, the new standard for the internet.",{"outline":127,"icon":127,"link":321},{"id":322,"label":323,"internal":324,"external":10,"video":19,"form":19},"JBcJqJbpS2CavlCd64udcw","Watch",{"id":325,"type":273,"title":318,"slug":326},"M1QiciMDSiiotZ_KbjDQqw","the-new-internet-agent-to-agent-experiences",{"id":328,"label":323,"internal":329,"external":10,"video":19,"form":19},"XKqLdIjySD6X_z9viOCb3A",{"id":325,"type":273,"title":318,"slug":326},{"id":331,"background":332,"text":127},"cZJsXVyNRXKyL1_m8w18DQ",{"hex":244},{"id":334,"type":78,"space":236},"XLCKXHlhT3GD04c68EAMAA",{"noIndex":66,"title":336,"description":337,"image":338},"ChatGPT Business Profiles: What Retailers Should Know","Businesses in ChatGPT lets retailers claim a profile, track mentions, upload product feeds, and publish an agent. Six answers on what to do first.",{"url":339},"https://www.datocms-assets.com/157026/1794421106-chatgpt-business-profiles-retailers-og.png",[341,363],{"id":342,"slug":343,"title":344,"date":8,"categories":345,"featuredMedia":350},"fhEUSNRARvCN3tN7F_T5jw","real-time-video-shader-tool-claude","The Custom Effects Tool That Compounds Creativity",[346],{"id":347,"slug":348,"title":349},"MRKCA8y-RtSXQRHCBbP9Og","innovation","Innovation",{"id":351,"_createdAt":352,"alt":353,"title":10,"focalPoint":354,"width":22,"height":23,"thumbnail":355,"small":356,"medium":357,"responsiveImage":358,"video":19},"f5XEDVYdQe-zvIbon2kS-w","2026-11-09T18:14:53+00:00","Chromaflow, a browser tool for real-time video shader effects, shown on a monitor with its effects panel beside a sneaker render",{"x":21,"y":21},"https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":359,"webpSrcSet":10,"sizes":29,"src":360,"width":22,"height":23,"aspectRatio":31,"alt":353,"title":10,"base64":361,"bgColor":362},"https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 300w,https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 600w,https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 900w,https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&fit=max&h=2880&q=95&w=2880 1200w","https://www.datocms-assets.com/157026/1794248087-chromaflow-real-time-video-shader-tool-link-preview.png?auto=format&fit=max&h=2880&q=95&w=2880","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChQLDhgQDRUNDh0WFhEVFxUZHRYTFhUmHysjGh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDggOHAoNHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAHAAEDBAb/xAAeEAACAgICAwAAAAAAAAAAAAABAwACBAUGEhEUIf/EABYBAAMAAAAAAAAAAAAAAAAAAAIDBP/EABgRAAMBAQAAAAAAAAAAAAAAAAABAhEh/9oADAMBAAIRAxEAPwDGp4wl6/oli3EUrR2EIttNiqx/NayD0lHHIIjqRJNVgMzowQa1Bjwja/VY12HtWKGlwB1Wn//Z","#c84543",{"id":364,"slug":365,"title":366,"date":367,"categories":368,"featuredMedia":370},"LBHjyKpORMus8MNHUVPSkw","the-prototype-is-the-product","The Prototype is the Product","2026-10-26",[369],{"id":13,"slug":14,"title":15},{"id":371,"_createdAt":372,"alt":373,"title":10,"focalPoint":374,"width":375,"height":90,"thumbnail":376,"small":377,"medium":378,"responsiveImage":379,"video":19},"bU8v5Q1uRyWwgtOaAd5ESQ","2026-10-14T19:40:35+01:00","Close-up of a white ring around a clear glass lens with a pulse of light passing through the center, in front of orange and pink forms, illustrating a prototype that starts plain and gets truer over time.",{"x":21,"y":21},1920,"https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":380,"webpSrcSet":10,"sizes":381,"src":382,"width":375,"height":90,"aspectRatio":383,"alt":373,"title":10,"base64":384,"bgColor":385},"https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 480w,https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 960w,https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 1440w,https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&fit=max&h=2880&q=95&w=2880 1920w","(max-width: 1920px) 100vw, 1920px","https://www.datocms-assets.com/157026/1792003227-prototype-built-on-a-real-foundation-glass-ring-and-light-pulse.png?auto=format&fit=max&h=2880&q=95&w=2880",1.7777777777777777,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBg0TCBELDQkQDQ4NDg0HCRENDg0YFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAEDBQf/xAAdEAACAQQDAAAAAAAAAAAAAAAAAgQBAxExEhMh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAERAiH/2gAMAwEAAhEDEQA/ANJaRlhu70qnkNyJLd1m2Z6LlKhEqTQQBJrXIgnSxZUP/9k=","#db7832",1794431281224]