[{"data":1,"prerenderedAt":320},["ShallowReactive",2],{"article-fantasy-gartner-cutting-edge-provider-to-watch":3},{"page":4,"related":271},{"id":5,"title":6,"slug":7,"date":8,"_updatedAt":9,"external":10,"categories":11,"featuredMedia":16,"blocks":34,"menu":8,"foot":8,"seo":266},"LaYMXZsMQaikTBMbEoxcrg","Fantasy recognized as a ‘Cutting Edge Provider to Watch’ by Gartner®","fantasy-gartner-cutting-edge-provider-to-watch",null,"2026-09-18T02:13:19+01:00","",[12],{"id":13,"slug":14,"title":15},"E7rrQSdCQGuYbZETGfeR_A","announcement","Announcement",{"id":17,"_createdAt":18,"alt":19,"title":10,"focalPoint":20,"width":22,"height":23,"thumbnail":24,"small":25,"medium":26,"responsiveImage":27,"video":8},"a9b3j6hfTBiDLhuKR9RRbg","2026-09-18T01:34:50+01:00","A plume of white particles rising off a rippling particle field on 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Fantasy","h3","items-center justify-center",{"id":45,"_createdAt":46,"alt":47,"title":10,"focalPoint":8,"width":22,"height":23,"thumbnail":48,"small":49,"medium":50,"responsiveImage":8,"video":51},"C6VNFNwVQym_A1Y8XKxJPw","2026-09-18T01:34:29+01:00","An abstract field of white particles rippling across a black background, the opening loop for Fantasy's Gartner recognition.","https://www.datocms-assets.com/157026/1789691664-gartner-cutting-edge-provider-to-watch-fantasy-recognition-hero.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1789691664-gartner-cutting-edge-provider-to-watch-fantasy-recognition-hero.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1789691664-gartner-cutting-edge-provider-to-watch-fantasy-recognition-hero.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":52,"mp4medium":53,"mp4high":54,"width":22,"height":23,"thumbnailUrl":55,"title":10,"duration":56},"https://stream.mux.com/01BBDD3MY9J01SZ9z1jo9ejlo00Fjvcchqc/low.mp4","https://stream.mux.com/01BBDD3MY9J01SZ9z1jo9ejlo00Fjvcchqc/medium.mp4","https://stream.mux.com/01BBDD3MY9J01SZ9z1jo9ejlo00Fjvcchqc/high.mp4","https://image.mux.com/01BBDD3MY9J01SZ9z1jo9ejlo00Fjvcchqc/thumbnail.jpg",10,{"id":58,"background":59,"text":61},"UXcMoPFBROuHy5R2QAYkvQ",{"hex":60},"#000000",false,{"id":63,"type":64,"space":65},"ZlkQt_RnTB-0SoQ1t7xZMg","space_block","small",{"id":67,"type":68,"eyebrow":10,"title":10,"text":69,"cta":8,"list":70,"stats":71,"theme":72},"FOfKxbC5RXK7lf2dlgmrcQ","text_block","\u003Cp dir=\"ltr\">\u003Cspan>Fantasy has been recognized in the Gartner® report \u003Cem>Cutting Edge Providers to Watch in Intelligent Products and Services Innovation Services\u003C/em>, published [publish date]. The report is part of Gartner's AI Vendor Race research covering the services layer of the AI market. This is Fantasy's first inclusion in Gartner research.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Fantasy designs and builds digital products, brand experiences, and intelligent systems. We partner with the world's most ambitious companies to turn ideas into impact.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],[],{"id":73,"background":74,"text":61},"BWvgezt6SPiw4aULHhg-MQ",{"hex":60},{"id":76,"type":77,"icon":78,"quote":79,"cite":80,"theme":81},"V4bChSFMRt-Q8UxwGVDBOA","quote_block",true,"“For 25 years companies have come to Fantasy to turn ideas into impact. The work that put us in this report, from BNY's Eliza to The Home Depot's Magic Apron, is that same promise applied to intelligent systems: build it, ship it, and make sure people choose it again.”","Firdosh Tangri, CEO at Fantasy",{"id":82,"background":83,"text":61},"eZc6jNE7R7u7voSMzu0P1A",{"hex":60},{"id":85,"type":64,"space":65},"Z_Y0Rmj3TQmVy8axklp-CA",{"id":87,"type":68,"eyebrow":10,"title":88,"text":89,"cta":8,"list":90,"stats":91,"theme":92},"NY7D42LdRCeML1-lPMG_sA","\u003Ch2 dir=\"ltr\">\u003Cspan>The work behind the inclusion\u003C/span>\u003C/h2>","\u003Cp dir=\"ltr\">\u003Cspan>Gartner’s report covers a category called Intelligent Products and Services Innovation Services. The way we’d describe that work is helping companies move from digital products that behave the same for everyone to experiences that understand who is using them and what they are trying to do, and then keeping those experiences improving after they launch.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Three recent projects we’ve worked on show what that looks like:\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>\u003Cstrong>BNY\u003C/strong> wanted its internal AI platform, Eliza, to do more for the employees who serve its customers, so we reimagined it as an agentic experience built around whatever task the employee has in front of them. We also delivered the AI-native design system that lets BNY's own teams keep building on it.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>At \u003Cstrong>The Home Depot\u003C/strong>, the problem was search. A customer types a few words, and the store needs to work out what project they are in the middle of. We designed and built the search that does exactly this, generating an estimated $20 million in new revenue for the brand in its first year.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>\u003Cstrong>Microsoft\u003C/strong> and \u003Cstrong>Salesforce\u003C/strong> each needed a global design system that their own teams could extend and maintain long after we left. Those systems are now the foundation both companies add new features to as AI moves into more of the product.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Beyond designing and launching work for our partners, Fantasy builds proprietary tools to solve problems for and accelerate our own team. \u003Cstrong>Synthetic Humans\u003C/strong> lets a team test a concept against configurable AI-powered personas before it ever goes in front of real people. \u003Cstrong>Fantasy Canvas\u003C/strong>, a node-based, model agnostic design platform, is how we get from an idea to a working product faster than we could a year ago.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",[],[],{"id":93,"background":94,"text":61},"RVBMH_G8SDuBelX5ikIoWw",{"hex":60},{"id":96,"type":77,"icon":78,"quote":97,"cite":98,"theme":99},"OsrHi3EESZqtQGKmw9-reA","“The companies we talk to every week are past asking whether to build with AI. They want a partner who can define the vision and ship the product with the same senior team, at the speed their market now demands. That’s what Fantasy is built for, and we're thrilled to have our work in this arena recognized in this report.”","Matt Katz, Head of Growth at Fantasy",{"id":100,"background":101,"text":61},"W4_2V60jQtKgsBV2mB_DOg",{"hex":60},{"id":103,"type":64,"space":65},"EYqyg1nJQZiVXtgUyVT2tw",{"id":105,"type":106,"items":107,"layout":153,"condensed":61},"A3KZhovuRTe3bkyQAG2TfQ","case_offset_block",[108,130],{"id":109,"media":110,"subtitle":125,"case":126},"exweR5JGTE-ZLRxhtiRvzw",{"id":111,"_createdAt":112,"alt":113,"title":114,"focalPoint":8,"width":115,"height":116,"thumbnail":117,"small":118,"medium":119,"responsiveImage":8,"video":120},"PzEYXD1JS1KXMwp_5wSlAA","2026-06-29T18:33:17+01:00","Eliza product screen in BNY's enterprise AI platform, shown as the first video in a two-up layout, designed by Fantasy.","BNY Eliza interface in a two-up layout (first), by Fantasy",1080,1440,"https://www.datocms-assets.com/157026/1782848621-bny-eliza-ai-product-screen-1.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1782848621-bny-eliza-ai-product-screen-1.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1782848621-bny-eliza-ai-product-screen-1.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":121,"mp4medium":122,"mp4high":123,"width":115,"height":116,"thumbnailUrl":124,"title":114,"duration":56},"https://stream.mux.com/cWHGWcT3ff00u2CublYcWrNwovza1sCTr/low.mp4","https://stream.mux.com/cWHGWcT3ff00u2CublYcWrNwovza1sCTr/medium.mp4","https://stream.mux.com/cWHGWcT3ff00u2CublYcWrNwovza1sCTr/high.mp4","https://image.mux.com/cWHGWcT3ff00u2CublYcWrNwovza1sCTr/thumbnail.jpg","Building the AI-native design system behind a global bank's internal intelligence",{"id":127,"slug":128,"title":129},"U-lDK82iSbCIPoQLf3yxgg","bny-eliza","BNY",{"id":131,"media":132,"subtitle":148,"case":149},"ISvnQvRCQTalNUDmEQ4PLw",{"id":133,"_createdAt":134,"alt":135,"title":136,"focalPoint":8,"width":137,"height":138,"thumbnail":139,"small":140,"medium":141,"responsiveImage":8,"video":142},"e34bikXSTsiV3mBk2CT2tw","2025-04-04T15:02:51+01:00","Customizing individual pages with Salesforce Page Builder, from the Salesforce digital ecosystem, designed by Fantasy.","Salesforce Page Builder",2048,1152,"https://www.datocms-assets.com/157026/1782931438-salesforce-page-builder-customize.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1782931438-salesforce-page-builder-customize.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1782931438-salesforce-page-builder-customize.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":143,"mp4medium":144,"mp4high":145,"width":137,"height":138,"thumbnailUrl":146,"title":136,"duration":147},"https://stream.mux.com/7gnb2ULMRMOI7b4ZqeZ01J3wY00usEATAM/low.mp4","https://stream.mux.com/7gnb2ULMRMOI7b4ZqeZ01J3wY00usEATAM/medium.mp4","https://stream.mux.com/7gnb2ULMRMOI7b4ZqeZ01J3wY00usEATAM/high.mp4","https://image.mux.com/7gnb2ULMRMOI7b4ZqeZ01J3wY00usEATAM/thumbnail.jpg",12,"Transforming the digital ecosystem behind the world's #1 CRM solution ",{"id":150,"slug":151,"title":152},"dHki9fiRRSys4xfpB0KA_w","salesforce","Salesforce","3",{"id":155,"type":64,"space":65},"c3Eo9hQyRLywIEHov14mnQ",{"id":157,"type":158,"title":159,"aligned":61,"items":160,"theme":260},"akA-3CN5Tl6_yS71jIkDhQ","faq_block","About the Report",[161,177,189,201,213,225,237],{"id":162,"question":163,"answer":164},"WOruAGUCQKeS_q7Jkhj7DQ","What is Cutting Edge Providers to Watch in Intelligent Products and Services Innovation Services?",{"value":165,"blocks":176},{"schema":166,"document":167},"dast",{"type":168,"children":169},"root",[170],{"type":171,"children":172},"paragraph",[173],{"type":174,"value":175},"span","It is a Gartner® research note in the AI Vendor Race series. Robert Hoyle Brown [and co-authors] wrote it, and Gartner published it on [publish date]. The AI Vendor Race series covers the AI market one layer at a time, and this note covers the services layer, meaning the firms that design and build intelligent products and services for other companies. Fantasy is one of the providers profiled in it.",[],{"id":178,"question":179,"answer":180},"Zf9BPj5QSfefmQGlP-MhTw","What are intelligent products and services innovation services?",{"value":181,"blocks":188},{"schema":166,"document":182},{"type":168,"children":183},[184],{"type":171,"children":185},[186],{"type":174,"value":187},"The way we describe the category is this. Intelligent products are digital products that adapt to the person using them and the task they are trying to get done, instead of behaving the same way for everyone. Intelligent services are the work it takes to get a company there and keep it there, which covers strategy, design, engineering, and the changes to how a team works so it can produce this way. In our practice that means agentic experiences, generative interfaces, AI-native design systems, and organizational advisory for AI-enabled production.",[],{"id":190,"question":191,"answer":192},"bY1UhQjBSXieiVDPQ4i0lQ","What does being named in the report mean for Fantasy?",{"value":193,"blocks":200},{"schema":166,"document":194},{"type":168,"children":195},[196],{"type":171,"children":197},[198],{"type":174,"value":199},"It is the first time Fantasy's work has appeared in Gartner research. The intelligent systems work we have been doing for clients like BNY and The Home Depot is now documented in independent research that technology and services companies use when they evaluate partners. Gartner selected the providers it profiled, and Fantasy reviewed its own profile for factual accuracy before publication. Fantasy did not pay for inclusion.",[],{"id":202,"question":203,"answer":204},"QpsIlt8hS926kDt_8rXJSQ","What does it mean for Fantasy's clients?",{"value":205,"blocks":212},{"schema":166,"document":206},{"type":168,"children":207},[208],{"type":171,"children":209},[210],{"type":174,"value":211},"If your company subscribes to Gartner's technology and service provider research, you can read the full report through your subscription at [gartner.com document link]. If you already work with us, the report describes work we are already doing with you, and the team stays the same. If you are considering working with us, it gives your leadership and procurement teams an independent reference to read alongside our case studies.",[],{"id":214,"question":215,"answer":216},"ZgxddsVdRHWsDLYr5Rf-eQ","Is this an award?",{"value":217,"blocks":224},{"schema":166,"document":218},{"type":168,"children":219},[220],{"type":171,"children":221},[222],{"type":174,"value":223},"No. It is a research note, one of many Gartner publishes each year, and Gartner does not endorse any company, vendor, product or service depicted in its publications. Fantasy did not apply for it or pay for it.",[],{"id":226,"question":227,"answer":228},"CHc2cDyETHGc7VFCfDkroQ","How can I read the report?",{"value":229,"blocks":236},{"schema":166,"document":230},{"type":168,"children":231},[232],{"type":171,"children":233},[234],{"type":174,"value":235},"Gartner subscribers can read it at [gartner.com document link].",[],{"id":238,"question":239,"answer":240},"XIIoFNxGQGCQb9ZObYOfxA","Who publishes it?",{"value":241,"blocks":259},{"schema":166,"document":242},{"type":168,"children":243},[244,248,251,255],{"type":171,"children":245},[246],{"type":174,"value":247},"Gartner, Inc., the research and advisory firm headquartered in Stamford, Connecticut.",{"type":171,"children":249},[250],{"type":174,"value":10},{"type":171,"children":252},[253],{"type":174,"value":254},"GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.",{"type":171,"children":256},[257],{"type":174,"value":258},"Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.",[],{"id":261,"background":262,"text":61},"Di7Ta25UT42FUL6w4Wn-jg",{"hex":60},{"id":264,"type":64,"space":265},"aMwwEnI_RFeq57lKvfWUlA","large",{"noIndex":61,"title":267,"description":268,"image":269},"Fantasy Named a Cutting Edge Provider to Watch by Gartner","Gartner recognized Fantasy in its Cutting Edge Providers to Watch report on intelligent products and services innovation. Fantasy’s first Gartner inclusion.",{"url":270},"https://www.datocms-assets.com/157026/1789691692-gartner-cutting-edge-provider-to-watch-fantasy-og-card.png",[272,299],{"id":273,"slug":274,"title":275,"date":276,"categories":277,"featuredMedia":282},"HMW1mcruR6Cepi_AMaXQIg","how-ai-is-changing-the-design-process","Engineers Go First","2026-09-11",[278],{"id":279,"slug":280,"title":281},"BNHDMcqGRAmO2nSQJkFHgg","insights","Insights",{"id":283,"_createdAt":284,"alt":285,"title":10,"focalPoint":286,"width":287,"height":288,"thumbnail":289,"small":290,"medium":291,"responsiveImage":292,"video":8},"GkQYPfNRTjuJbJFPzl3qyQ","2026-09-11T21:06:09+01:00","A small cluster of blue, purple and glass cubes forming on a reflective lavender plane, illustrating engineers setting the foundation before design finishes a screen.",{"x":21,"y":21},2752,1536,"https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":293,"webpSrcSet":10,"sizes":294,"src":295,"width":287,"height":288,"aspectRatio":296,"alt":285,"title":10,"base64":297,"bgColor":298},"https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 688w,https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 1376w,https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 2064w,https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&fit=max&h=2880&q=95&w=2880 2752w","(max-width: 2752px) 100vw, 2752px","https://www.datocms-assets.com/157026/1789157162-ai-native-design-process-foundation-cubes-forming.png?auto=format&fit=max&h=2880&q=95&w=2880",1.7916666666666667,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYNDhgaDQ0VERMNFg0YFx8dGBYfFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscIh07LzsvLy87Ly8vLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQYE/8QAHBAAAQQDAQAAAAAAAAAAAAAAAwACBAUBISIR/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMFAP/EABgRAAMBAQAAAAAAAAAAAAAAAAABAhIR/9oADAMBAAIRAxEAPwCkKUDy85S4pG4k6TqupxkL05aC0IMH99VRVIDRKul4YdCZTKoTJOkLakTw/9k=","#2d4fc6",{"id":300,"slug":301,"title":302,"date":303,"categories":304,"featuredMedia":306},"GzXdzijVSn2ThquGiOZQKg","enterprise-website-replatforming-lessons","How to Unify a Fragmented Enterprise Website: Lessons from Replatforming Salesforce.com","2026-09-10",[305],{"id":279,"slug":280,"title":281},{"id":307,"_createdAt":308,"alt":309,"title":310,"focalPoint":8,"width":311,"height":115,"thumbnail":312,"small":313,"medium":314,"responsiveImage":8,"video":315},"CaOHyd4wRtak65bSALRZpg","2025-03-30T16:02:22+01:00","Salesforce Sales Cloud marketing page on laptop and phone, showing customer logos and sales-team growth content, designed by Fantasy.","Salesforce Sales Cloud product page",1920,"https://www.datocms-assets.com/157026/1782861061-salesforce-sales-cloud.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1782861061-salesforce-sales-cloud.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1782861061-salesforce-sales-cloud.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":316,"mp4medium":317,"mp4high":318,"width":311,"height":115,"thumbnailUrl":319,"title":310,"duration":56},"https://stream.mux.com/5BUFcztpITRZDgBzVousdIZVxe700wPBY/low.mp4","https://stream.mux.com/5BUFcztpITRZDgBzVousdIZVxe700wPBY/medium.mp4","https://stream.mux.com/5BUFcztpITRZDgBzVousdIZVxe700wPBY/high.mp4","https://image.mux.com/5BUFcztpITRZDgBzVousdIZVxe700wPBY/thumbnail.jpg",1789694032173]