[{"data":1,"prerenderedAt":483},["ShallowReactive",2],{"work-nike-lebron":3},{"page":4,"next":468},{"id":5,"title":6,"slug":7,"breadcrumb":8,"logo":15,"featuredMedia":15,"blocks":16,"menu":15,"next":29,"foot":439,"seo":463},"dI1di0afRAel4VBnkDLeUw","Nike x LeBron","nike-lebron",{"id":9,"label":10,"internal":11,"external":14,"video":15,"form":15},"IVIuz5AERlS82KN2td18cg","Work",{"id":12,"type":13},"CORuwxj3QeyvCZ3Jw7mEnA","project_index","",null,{"id":17,"type":18,"blocks":19},"VHXJ17wHQkCHgf4vi1kPvw","blocks_select",[20,63,81,85,108,128,131,169,171,191,194,216,218,310,312,322,324,363,365,375,377,415,417,437],{"id":21,"type":22,"title":6,"titleSize":23,"titleAlignment":24,"subtitle":14,"icon":15,"eyebrow":14,"breadcrumb":25,"gradient":29,"arrow":29,"media":30,"mediaMobile":45,"ctas":58,"theme":59},"NZ8hSGkcS9OmqBMOQGf3gQ","media_hero_block","h2","items-end",{"id":26,"label":27,"internal":28,"external":14,"video":15,"form":15},"b8krPN-jRhypdN1xX4Upqg","Work /",{"id":12,"type":13},false,{"id":31,"_createdAt":32,"alt":33,"title":14,"focalPoint":15,"width":34,"height":35,"thumbnail":36,"small":37,"medium":38,"responsiveImage":15,"video":39},"ap8k8rUMQ1-5M1TxaO3hSw","2026-10-19T23:16:11+01:00","LeBron James in close-up wearing a hammered gold crown, hands framing his face, ending on a tablet showing the Forever King story page.",2048,1316,"https://www.datocms-assets.com/157026/1792448164-nike-lebron-forever-king-hero-lebron-crown-desktop.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448164-nike-lebron-forever-king-hero-lebron-crown-desktop.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448164-nike-lebron-forever-king-hero-lebron-crown-desktop.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":40,"mp4medium":41,"mp4high":42,"width":34,"height":35,"thumbnailUrl":43,"title":14,"duration":44},"https://stream.mux.com/NMZ00t00cSBApHPHAZKA004009oGXOgnEd4T/low.mp4","https://stream.mux.com/NMZ00t00cSBApHPHAZKA004009oGXOgnEd4T/medium.mp4","https://stream.mux.com/NMZ00t00cSBApHPHAZKA004009oGXOgnEd4T/high.mp4","https://image.mux.com/NMZ00t00cSBApHPHAZKA004009oGXOgnEd4T/thumbnail.jpg",8,{"id":46,"_createdAt":47,"alt":48,"title":14,"focalPoint":15,"width":49,"height":50,"thumbnail":51,"small":52,"medium":53,"responsiveImage":15,"video":54},"Y2QLuI_IRKaGs5bS8ZpYsQ","2026-10-19T23:16:21+01:00","LeBron James in close-up wearing a hammered gold crown, ending on a tablet showing the Forever King story page.",430,932,"https://www.datocms-assets.com/157026/1792448177-nike-lebron-forever-king-hero-lebron-crown-mobile.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448177-nike-lebron-forever-king-hero-lebron-crown-mobile.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448177-nike-lebron-forever-king-hero-lebron-crown-mobile.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":55,"mp4medium":56,"mp4high":56,"width":49,"height":50,"thumbnailUrl":57,"title":14,"duration":44},"https://stream.mux.com/cLMKvAE4SC5hu1VyQVXDZ6e6Iv83g3cf/low.mp4","https://stream.mux.com/cLMKvAE4SC5hu1VyQVXDZ6e6Iv83g3cf/medium.mp4","https://image.mux.com/cLMKvAE4SC5hu1VyQVXDZ6e6Iv83g3cf/thumbnail.jpg",[],{"id":60,"background":61,"text":29},"PqdmKE15QFq3HK5W86FvSQ",{"hex":62},"#000000",{"id":64,"type":65,"eyebrow":14,"title":66,"titleMobile":14,"media":67,"cta":15,"arrow":77,"theme":78},"Oicrun1NRdms5ZzkYhegNQ","headline_block","\u003Cp>We turned 23 defining moments from LeBron James's career into one connected digital and retail experience.\u003C/p>",{"id":68,"alt":69,"title":14,"focalPoint":15,"width":70,"height":71,"responsiveImage":15,"video":72},"SDFkSzw6QgiNw1YK-zfV7A","The words FOREVER KING engraved in a gold plaque beneath a crown and a Nike swoosh.",1618,1080,{"mp4low":73,"mp4medium":74,"width":70,"height":71,"thumbnailUrl":75,"title":14,"duration":76},"https://stream.mux.com/LPjJAcoCAKCbTf64C8S02OSmyPlk0226MQ/low.mp4","https://stream.mux.com/LPjJAcoCAKCbTf64C8S02OSmyPlk0226MQ/medium.mp4","https://image.mux.com/LPjJAcoCAKCbTf64C8S02OSmyPlk0226MQ/thumbnail.jpg",10,true,{"id":79,"background":80,"text":29},"IsmVLa9gQhWKUU9KqsnPEw",{"hex":62},{"id":82,"type":83,"space":84},"O1x60BccT4O4M95DoqtR2A","space_block","small",{"id":86,"type":87,"title":14,"text":14,"logo":15,"media":88,"mediaMobile":102,"aspect":104,"link":15,"cta":15,"cursorText":14,"condensed":29,"theme":105},"a_CeYtgDS7Of3FN0WArNJg","media_featured_block",{"id":89,"_createdAt":90,"alt":91,"title":14,"focalPoint":15,"width":92,"height":93,"thumbnail":94,"small":95,"medium":96,"responsiveImage":15,"video":97},"FSGgrk5CQTKVvcOEqz67cA","2026-10-19T23:16:45+01:00","A visitor touching the 23 for 23 shoe wall on an in-store touchscreen at Nike LA.",1728,1046,"https://www.datocms-assets.com/157026/1792448198-nike-lebron-23-for-23-retail-touchscreen.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448198-nike-lebron-23-for-23-retail-touchscreen.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448198-nike-lebron-23-for-23-retail-touchscreen.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":98,"mp4medium":99,"mp4high":100,"width":92,"height":93,"thumbnailUrl":101,"title":14,"duration":76},"https://stream.mux.com/KAdP6v2OsmS02EFP3GTIEgz2TKEHVjv1Q/low.mp4","https://stream.mux.com/KAdP6v2OsmS02EFP3GTIEgz2TKEHVjv1Q/medium.mp4","https://stream.mux.com/KAdP6v2OsmS02EFP3GTIEgz2TKEHVjv1Q/high.mp4","https://image.mux.com/KAdP6v2OsmS02EFP3GTIEgz2TKEHVjv1Q/thumbnail.jpg",{"id":89,"_createdAt":90,"alt":91,"title":14,"focalPoint":15,"width":92,"height":93,"thumbnail":94,"small":95,"medium":96,"responsiveImage":15,"video":103},{"mp4low":98,"mp4medium":99,"mp4high":100,"width":92,"height":93,"thumbnailUrl":101,"title":14,"duration":76},"16/9",{"id":106,"background":107,"text":29},"MLRqW-4-QCGt3UX8IqGxhw",{"hex":62},{"id":109,"type":110,"eyebrow":111,"title":112,"text":113,"cta":15,"list":114,"stats":124,"theme":125},"JofedsuQT2mUqC8E872hLw","text_block","Services","\u003Cp>A connected system for the global launch of LeBron James's signature shoe\u003C/p>","\u003Cp>The LeBron XXIII was built around 23 colorways, each connected to a defining moment from LeBron James's career.\u003C/p>\n\u003Cp>Nike needed a way to hold the complete collection together without flattening what made each shoe and story distinct. The experience also had to work across very different settings, from Nike.com and the Nike App to physical retail, all over the world.\u003C/p>\n\u003Cp>Fantasy worked with Nike to turn those 23 chapters into Forever King: a connected digital and retail experience with one consistent structure that celebrated the culmination of LeBron’s achievements.\u003C/p>",[115,118,121],{"id":116,"text":117,"description":14},"cSTOt417RIKhI1ZoBKh6Rw","Experience design",{"id":119,"text":120,"description":14},"afzKP23HRQ-4Fgg36HDDuA","Design systems",{"id":122,"text":123,"description":14},"XB0RRrA6SnGOeSQWOknUUQ","Scaling across brands & markets",[],{"id":126,"background":127,"text":29},"XrGezfGvSV6_rC3_8gjsBw",{"hex":62},{"id":129,"type":83,"space":130},"Ax9dAj88RjePS4XkUYszeA","medium",{"id":132,"type":133,"items":134,"layout":165,"condensed":77,"theme":166},"Lu1hAnefTbOsYY5WPC4Fpw","media_offset_block",[135,150],{"id":136,"media":137,"title":14,"text":14,"cta":15,"link":15,"cursorText":14},"eRmhDCRnQMi7i4YNY9ysWw",{"id":138,"_createdAt":139,"alt":140,"title":14,"focalPoint":15,"width":71,"height":141,"thumbnail":142,"small":143,"medium":144,"responsiveImage":15,"video":145},"XE9R7d9qQo2nguqKSX35KQ","2026-10-19T23:16:56+01:00","A phone showing the For the Record story page: 38,888 all-time points and number 1 all-time scorer.",1440,"https://www.datocms-assets.com/157026/1792448210-nike-lebron-for-the-record-phone-ui.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448210-nike-lebron-for-the-record-phone-ui.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448210-nike-lebron-for-the-record-phone-ui.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":146,"mp4medium":147,"mp4high":148,"width":71,"height":141,"thumbnailUrl":149,"title":14,"duration":76},"https://stream.mux.com/ktqaGxhLluoZpOTNzNRqKmkoKqEzLVkd/low.mp4","https://stream.mux.com/ktqaGxhLluoZpOTNzNRqKmkoKqEzLVkd/medium.mp4","https://stream.mux.com/ktqaGxhLluoZpOTNzNRqKmkoKqEzLVkd/high.mp4","https://image.mux.com/ktqaGxhLluoZpOTNzNRqKmkoKqEzLVkd/thumbnail.jpg",{"id":151,"media":152,"title":14,"text":14,"cta":15,"link":15,"cursorText":14},"XAWZMYO8RXOHa6OJgtlMbA",{"id":153,"_createdAt":154,"alt":155,"title":14,"focalPoint":15,"width":71,"height":141,"thumbnail":156,"small":157,"medium":158,"responsiveImage":15,"video":159},"CKyRcWigROm4yEeRzuQGiw","2026-10-19T23:17:08+01:00","A tablet showing a LeBron story page with career stats over game footage.","https://www.datocms-assets.com/157026/1792448222-nike-lebron-for-the-record-tablet-ui.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448222-nike-lebron-for-the-record-tablet-ui.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448222-nike-lebron-for-the-record-tablet-ui.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":160,"mp4medium":161,"mp4high":162,"width":71,"height":141,"thumbnailUrl":163,"title":14,"duration":164},"https://stream.mux.com/XnCAQx1vWJo2029y6C01021zad00D00usjqzq/low.mp4","https://stream.mux.com/XnCAQx1vWJo2029y6C01021zad00D00usjqzq/medium.mp4","https://stream.mux.com/XnCAQx1vWJo2029y6C01021zad00D00usjqzq/high.mp4","https://image.mux.com/XnCAQx1vWJo2029y6C01021zad00D00usjqzq/thumbnail.jpg",7,"1",{"id":167,"background":168,"text":29},"HXw9kJ_1RwmZN-Jc6-tTGA",{"hex":62},{"id":170,"type":83,"space":130},"S4-Rvh4dTneOHtlbekUJVg",{"id":172,"type":173,"eyebrow":174,"items":175,"theme":188},"IDexmFBDQ2uKJeMUj5KbLg","list_block","Our strategic objectives",[176,179,182,185],{"id":177,"text":178,"description":14},"HlKPolttTNOwWhjmpYV5MQ","Turn 23 colorways into a clear narrative system people could explore.",{"id":180,"text":181,"description":14},"O96tp1DhToSKn4hPHXsTMg","Give every shoe its own story while keeping the full collection connected.",{"id":183,"text":184,"description":14},"GHrT_y-5R7WfQoBpeIdTOA","Link Nike's digital and retail experiences through one flexible design language.",{"id":186,"text":187,"description":14},"Hx52SqSCT4KDQTzib0mWFw","Create a structure that could carry the campaign across a global release.",{"id":189,"background":190,"text":29},"IIOSbGwMQumSxO0dYMBelg",{"hex":62},{"id":192,"type":83,"space":193},"T7AmD1YERlOBUl23Ykt1XA","large",{"id":195,"type":196,"title":197,"text":198,"list":199,"media":200,"caption":14,"theme":213,"reverse":77},"Jknqq_guSWmv1D7IsqL9NA","media_text_block","\u003Cp>A digital home for every colorway and chapter\u003C/p>","\u003Cp>We designed a digital shoe wall that brought the full LeBron XXIII collection into one view, then gave people a clear path into the story behind each release.\u003C/p>\n\u003Cp>The shared structure made the experience easy to understand without making every chapter feel the same. Product photography, career moments and campaign content could change with each shoe while navigation and interaction remained consistent.\u003C/p>",[],{"id":201,"_createdAt":202,"alt":203,"title":14,"focalPoint":15,"width":71,"height":141,"thumbnail":204,"small":205,"medium":206,"responsiveImage":15,"video":207},"aml07yBpQhuKU3sCt2JAGA","2026-10-19T23:17:21+01:00","The digital shoe wall in perspective, each LeBron XXIII colorway on its own shelf with a release date.","https://www.datocms-assets.com/157026/1792448235-nike-lebron-xxiii-digital-shoe-wall-tilted.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448235-nike-lebron-xxiii-digital-shoe-wall-tilted.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448235-nike-lebron-xxiii-digital-shoe-wall-tilted.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":208,"mp4medium":209,"mp4high":210,"width":71,"height":141,"thumbnailUrl":211,"title":14,"duration":212},"https://stream.mux.com/t6PMsshcq981QlanIzKs2xU00y7lDjgiu/low.mp4","https://stream.mux.com/t6PMsshcq981QlanIzKs2xU00y7lDjgiu/medium.mp4","https://stream.mux.com/t6PMsshcq981QlanIzKs2xU00y7lDjgiu/high.mp4","https://image.mux.com/t6PMsshcq981QlanIzKs2xU00y7lDjgiu/thumbnail.jpg",12,{"id":214,"background":215,"text":29},"WazaaPcyTkW7CVsUnjz69w",{"hex":62},{"id":217,"type":83,"space":84},"VFPgslcqTBuG5g3PnWDUJw",{"id":219,"type":220,"items":221,"numbered":77,"fontCondensed":77,"fullscreen":77,"theme":304,"themeMobile":307},"KCTKcSf_QdGorUTb5MMHfw","gallery_vertical_block",[222,250,277],{"id":223,"title":224,"text":225,"list":226,"media":227,"mediaMobile":240},"AJ3GPr_8QwSnmOmv9Zgxrg","The complete collection","\u003Cp>A digital shoe wall brought all 23 colorways together.\u003C/p>",[],{"id":228,"_createdAt":229,"alt":230,"title":14,"focalPoint":15,"width":92,"height":93,"thumbnail":231,"small":232,"medium":233,"responsiveImage":15,"video":234},"JWXAGPmYQfGDXZ0gP2zJEw","2026-10-19T23:18:29+01:00","A tablet showing the digital shoe wall with all 23 LeBron XXIII colorways.","https://www.datocms-assets.com/157026/1792448301-nike-lebron-complete-collection-shoe-wall-gallery-desktop.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448301-nike-lebron-complete-collection-shoe-wall-gallery-desktop.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448301-nike-lebron-complete-collection-shoe-wall-gallery-desktop.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":235,"mp4medium":236,"mp4high":237,"width":92,"height":93,"thumbnailUrl":238,"title":14,"duration":239},"https://stream.mux.com/8SKczMfoW3dgs9RngyRnusJDIeNcyk01x/low.mp4","https://stream.mux.com/8SKczMfoW3dgs9RngyRnusJDIeNcyk01x/medium.mp4","https://stream.mux.com/8SKczMfoW3dgs9RngyRnusJDIeNcyk01x/high.mp4","https://image.mux.com/8SKczMfoW3dgs9RngyRnusJDIeNcyk01x/thumbnail.jpg",14,{"id":241,"_createdAt":242,"alt":230,"title":14,"focalPoint":15,"width":49,"height":50,"thumbnail":243,"small":244,"medium":245,"responsiveImage":15,"video":246},"eh-H9ccBQAaB8f6iUHstwQ","2026-10-19T23:18:42+01:00","https://www.datocms-assets.com/157026/1792448315-nike-lebron-complete-collection-shoe-wall-gallery-mobile.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448315-nike-lebron-complete-collection-shoe-wall-gallery-mobile.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448315-nike-lebron-complete-collection-shoe-wall-gallery-mobile.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":247,"mp4medium":248,"mp4high":248,"width":49,"height":50,"thumbnailUrl":249,"title":14,"duration":239},"https://stream.mux.com/NpSzPSumGB5R5J01Xu6siHIzcG9K9yZOn/low.mp4","https://stream.mux.com/NpSzPSumGB5R5J01Xu6siHIzcG9K9yZOn/medium.mp4","https://image.mux.com/NpSzPSumGB5R5J01Xu6siHIzcG9K9yZOn/thumbnail.jpg",{"id":251,"title":252,"text":253,"list":254,"media":255,"mediaMobile":267},"SGsCGfl0TMS4wpjXIUkqwQ","Every shoe has a story","\u003Cp>Each chapter linked a release to a defining moment from LeBron's career.\u003C/p>",[],{"id":256,"_createdAt":257,"alt":258,"title":14,"focalPoint":15,"width":92,"height":93,"thumbnail":259,"small":260,"medium":261,"responsiveImage":15,"video":262},"LiPEFn3sSuOsodXwrbK1rw","2026-10-19T23:18:54+01:00","A tablet scrolling a single shoe story page with career moment footage and stats, then the shoe wall.","https://www.datocms-assets.com/157026/1792448328-nike-lebron-every-shoe-has-a-story-gallery-desktop.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448328-nike-lebron-every-shoe-has-a-story-gallery-desktop.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448328-nike-lebron-every-shoe-has-a-story-gallery-desktop.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":263,"mp4medium":264,"mp4high":265,"width":92,"height":93,"thumbnailUrl":266,"title":14,"duration":76},"https://stream.mux.com/lMtiUPRxEOv00f00pvaow8ASicImOMwc1i/low.mp4","https://stream.mux.com/lMtiUPRxEOv00f00pvaow8ASicImOMwc1i/medium.mp4","https://stream.mux.com/lMtiUPRxEOv00f00pvaow8ASicImOMwc1i/high.mp4","https://image.mux.com/lMtiUPRxEOv00f00pvaow8ASicImOMwc1i/thumbnail.jpg",{"id":268,"_createdAt":269,"alt":258,"title":14,"focalPoint":15,"width":49,"height":50,"thumbnail":270,"small":271,"medium":272,"responsiveImage":15,"video":273},"Zy_2fiNhSGSWnU6OBSyX0A","2026-10-19T23:19:06+01:00","https://www.datocms-assets.com/157026/1792448340-nike-lebron-every-shoe-has-a-story-gallery-mobile.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448340-nike-lebron-every-shoe-has-a-story-gallery-mobile.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448340-nike-lebron-every-shoe-has-a-story-gallery-mobile.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":274,"mp4medium":275,"mp4high":275,"width":49,"height":50,"thumbnailUrl":276,"title":14,"duration":76},"https://stream.mux.com/HxCJpHIKg5yRRp5itaa02Yk9K5IEBnC4S/low.mp4","https://stream.mux.com/HxCJpHIKg5yRRp5itaa02Yk9K5IEBnC4S/medium.mp4","https://image.mux.com/HxCJpHIKg5yRRp5itaa02Yk9K5IEBnC4S/thumbnail.jpg",{"id":278,"title":279,"text":280,"list":281,"media":282,"mediaMobile":294},"NAqRlz4gRqKn3P4NH-GY1g","Built for discovery","\u003Cp>Clear paths connected the collection, individual stories and product detail.\u003C/p>",[],{"id":283,"_createdAt":284,"alt":285,"title":14,"focalPoint":15,"width":92,"height":93,"thumbnail":286,"small":287,"medium":288,"responsiveImage":15,"video":289},"Vh2qy4WaSf6Kkxr3gzi_TQ","2026-10-19T23:19:18+01:00","A tablet moving from a marble and gold shoe reveal into story pages and product detail.","https://www.datocms-assets.com/157026/1792448352-nike-lebron-built-for-discovery-gallery-desktop.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448352-nike-lebron-built-for-discovery-gallery-desktop.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448352-nike-lebron-built-for-discovery-gallery-desktop.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":290,"mp4medium":291,"mp4high":292,"width":92,"height":93,"thumbnailUrl":293,"title":14,"duration":76},"https://stream.mux.com/AsfL00900Y00MBaAOX2fBAw8EOCVU00nbOv7/low.mp4","https://stream.mux.com/AsfL00900Y00MBaAOX2fBAw8EOCVU00nbOv7/medium.mp4","https://stream.mux.com/AsfL00900Y00MBaAOX2fBAw8EOCVU00nbOv7/high.mp4","https://image.mux.com/AsfL00900Y00MBaAOX2fBAw8EOCVU00nbOv7/thumbnail.jpg",{"id":295,"_createdAt":296,"alt":285,"title":14,"focalPoint":15,"width":49,"height":50,"thumbnail":297,"small":298,"medium":299,"responsiveImage":15,"video":300},"fRTWBPn0SlamzCNemtIEUg","2026-10-19T23:19:31+01:00","https://www.datocms-assets.com/157026/1792448364-nike-lebron-built-for-discovery-gallery-mobile.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448364-nike-lebron-built-for-discovery-gallery-mobile.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448364-nike-lebron-built-for-discovery-gallery-mobile.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":301,"mp4medium":302,"mp4high":302,"width":49,"height":50,"thumbnailUrl":303,"title":14,"duration":76},"https://stream.mux.com/Lda6lRJxunNCRvFgeIlJrYC00frsQ8GqR/low.mp4","https://stream.mux.com/Lda6lRJxunNCRvFgeIlJrYC00frsQ8GqR/medium.mp4","https://image.mux.com/Lda6lRJxunNCRvFgeIlJrYC00frsQ8GqR/thumbnail.jpg",{"id":305,"background":306,"text":29},"cZxjfG5RRgW_R-Zr8eNQmg",{"hex":62},{"id":308,"background":309,"text":29},"LNbt4S4aT7m9BVPbfq_-oQ",{"hex":62},{"id":311,"type":83,"space":84},"H5YAgGn9SjqVICCwdHwTYw",{"id":313,"type":110,"eyebrow":314,"title":315,"text":316,"cta":15,"list":317,"stats":318,"theme":319},"LeX8A16fTxWYr6lXWHm6nQ","The solution","\u003Cp>One campaign experience across Nike.com, the Nike App and retail.\u003C/p>","\u003Cp>On Nike.com and the Nike App, people could browse the collection and move into individual chapters. The system made a large body of content feel clear, visual and easy to explore.\u003C/p>\n\u003Cp>At Nike LA and Foot Locker's flagship, the same structure moved into physical space through product storytelling and a retail tablet experience. We adapted the hierarchy and interactions to the pace of the store while keeping all 23 stories connected.\u003C/p>",[],[],{"id":320,"background":321,"text":29},"Inb3dB8cS3Cf2ReeUMGFuA",{"hex":62},{"id":323,"type":83,"space":84},"VH2E5ViATSCG7wth3FeBYQ",{"id":325,"type":133,"items":326,"layout":165,"condensed":77,"theme":360},"PMXdPT0uQA6CgLbfvQaY4A",[327,345],{"id":328,"media":329,"title":14,"text":14,"cta":15,"link":15,"cursorText":14},"PKEhL9VYQ82NvhaPfBb-Dw",{"id":330,"_createdAt":331,"alt":332,"title":14,"focalPoint":333,"width":71,"height":141,"thumbnail":335,"small":336,"medium":337,"responsiveImage":338,"video":15},"NghMnm2cTUyv6RZSRHLdgw","2026-10-19T23:17:45+01:00","Studio portrait of LeBron James standing with arms crossed, wearing black shorts and LeBron XXIII shoes.",{"x":334,"y":334},0.5,"https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":339,"webpSrcSet":14,"sizes":340,"src":341,"width":71,"height":141,"aspectRatio":342,"alt":332,"title":14,"base64":343,"bgColor":344},"https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 270w,https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 540w,https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 810w,https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&fit=max&h=2880&q=95&w=2880 1080w","(max-width: 1080px) 100vw, 1080px","https://www.datocms-assets.com/157026/1792448260-nike-lebron-portrait-arms-crossed-studio.png?auto=format&fit=max&h=2880&q=95&w=2880",0.75,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgRBgoICAgVCgoLDhgQDhUZFRESIhgQGx8dHh4fFiEdHysjGjUuKSEYJDUlKC0vNTIyJSU4PTcwPCsxMi8BCgsLDgwOFRANEC8cIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEgMBIgACEQEDEQH/xAAaAAACAgMAAAAAAAAAAAAAAAAABAEHAwUG/8QAIxAAAQMCBQUAAAAAAAAAAAAAAgABAwURBAYSIUEHExUxUf/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AsSuVXt0Q3f3ZKZMqzyU+RrXs92SOc45PDkwfEh06OQMLIxoLpTxmI1ltyhZHmDU+3KlBaqtE500mLdJZZbTAdmUoUj7mV3QhCk//2Q==","#896939",{"id":346,"media":347,"title":14,"text":14,"cta":15,"link":15,"cursorText":14},"IQn5CSNSQMCm6ZtJq9GYTQ",{"id":348,"_createdAt":349,"alt":350,"title":14,"focalPoint":351,"width":71,"height":141,"thumbnail":352,"small":353,"medium":354,"responsiveImage":355,"video":15},"c39QUagnRqaGUgUkaL5FrA","2026-10-19T23:17:54+01:00","Two hands holding up a gold and orange iridescent LeBron XXIII shoe against a pale studio backdrop.",{"x":334,"y":334},"https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":356,"webpSrcSet":14,"sizes":340,"src":357,"width":71,"height":141,"aspectRatio":342,"alt":350,"title":14,"base64":358,"bgColor":359},"https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 270w,https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 540w,https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 810w,https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&fit=max&h=2880&q=95&w=2880 1080w","https://www.datocms-assets.com/157026/1792448268-nike-lebron-xxiii-held-in-hands-studio.png?auto=format&fit=max&h=2880&q=95&w=2880","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoXDhAYGA0NDhsVGhEQFxUdGCIVIiEaHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAcQHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEgMBIgACEQEDEQH/xAAaAAEAAgMBAAAAAAAAAAAAAAAABQYBBAcD/8QAIRAAAgICAQQDAAAAAAAAAAAAAAIBBAMRBSIjMVESFSH/xAAWAQEBAQAAAAAAAAAAAAAAAAACAAH/xAAYEQEBAQEBAAAAAAAAAAAAAAAAARESAv/aAAwDAQACEQMRAD8A6YmLNP60mXTJrpaCpzzHJ2U7USYrXuWxtvLDaBfV0ln+FkEN91a9AfVYlaFBaibZIPbNXWyswiQAKyamhPB5d+AALIn/2Q==","#d4ae4b",{"id":361,"background":362,"text":29},"XgAgLzZ-Twyf5BCfw1KwyA",{"hex":62},{"id":364,"type":83,"space":84},"CXg0YUowRcqpTVxahuWmxQ",{"id":366,"type":110,"eyebrow":367,"title":368,"text":369,"cta":15,"list":370,"stats":371,"theme":372},"Du5B2tMtQ7WqP6SYGHoCJw","The impact","\u003Cp>A global launch across digital and retail.\u003C/p>","\u003Cp>Forever King debuted in China before rolling out globally through Nike.com and select retail. Nike carried the 23-story idea through the product release, individual story pages, packaging and physical activations.\u003C/p>\n\u003Cp>The complete story hub brought every chapter together under one campaign. LeBron praised the way design, innovation and storytelling came together, while the launch drew attention across sneaker, sports and design media.\u003C/p>",[],[],{"id":373,"background":374,"text":29},"P9HaGdR0Q62EDn5fzhxbAQ",{"hex":62},{"id":376,"type":83,"space":84},"G891qiGaS1WmGsHI5Kj6-Q",{"id":378,"type":87,"title":14,"text":14,"logo":15,"media":379,"mediaMobile":398,"aspect":411,"link":15,"cta":15,"cursorText":14,"condensed":29,"theme":412},"GqFfcTEHSYCovgewVnknug",{"id":380,"_createdAt":381,"alt":382,"title":14,"focalPoint":383,"width":384,"height":385,"thumbnail":386,"small":387,"medium":388,"responsiveImage":389,"video":15},"QUGtp2hhTBSRdIsPRnh2yQ","2026-10-20T16:59:48+01:00","\"The LeBron XXIII reflects the deep partnership I have with Nike, pushing the limits of design and innovation ... and tells the story of my career.\" LeBron James, on the LeBron XXIII",{"x":334,"y":334},3456,2092,"https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":390,"webpSrcSet":14,"sizes":391,"src":392,"width":393,"height":394,"aspectRatio":395,"alt":382,"title":14,"base64":396,"bgColor":397},"https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 720w,https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 1440w,https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 2160w,https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&fit=max&h=2880&q=95&w=2880 2880w","(max-width: 2880px) 100vw, 2880px","https://www.datocms-assets.com/157026/1792511982-nike-lebron-forever-king-lebron-quote-image-desktop.png?auto=format&fit=max&h=2880&q=95&w=2880",2880,1743,1.6520076481835562,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQGRYNDhMVEREYIx8lJCofFhUdHyslGh0oKRgiJTUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLCQ0NEA0NHS8oFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA8AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAABBgMEBwD/xAAiEAABBAECBwAAAAAAAAAAAAABAAIDBBEGIQUHEiYxUbH/xAAVAQEBAAAAAAAAAAAAAAAAAAACAf/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANVFxgBOVHZvNbw+Z/ppVOWsWs8oW6/b9h+dwwoiV9E8Zjs6pniB3OQgkblzbkbr6duTjqP1cqr/2Q==","#b66f49",{"id":399,"_createdAt":400,"alt":382,"title":14,"focalPoint":401,"width":71,"height":402,"thumbnail":403,"small":404,"medium":405,"responsiveImage":406,"video":15},"Q9NtZnVuRb2pHWmfqhslsg","2026-10-20T16:59:55+01:00",{"x":334,"y":334},1404,"https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&fit=max&h=2000&q=95&w=2000",{"srcSet":407,"webpSrcSet":14,"sizes":340,"src":408,"width":71,"height":402,"aspectRatio":409,"alt":382,"title":14,"base64":410,"bgColor":397},"https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&dpr=0.25&fit=max&h=2880&q=95&w=2880 270w,https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&dpr=0.5&fit=max&h=2880&q=95&w=2880 540w,https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&dpr=0.75&fit=max&h=2880&q=95&w=2880 810w,https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&fit=max&h=2880&q=95&w=2880 1080w","https://www.datocms-assets.com/157026/1792511990-nike-lebron-forever-king-lebron-quote-image-mobile.png?auto=format&fit=max&h=2880&q=95&w=2880",0.7692307692307693,"data:image/jpeg;base64,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","130",{"id":413,"background":414,"text":29},"Bmi2I6aSQwCUXv7-wk9u6g",{"hex":62},{"id":416,"type":83,"space":84},"ZdeY0WjWTIOzeizH2R4SnA",{"id":418,"type":196,"title":14,"text":419,"list":420,"media":421,"caption":14,"theme":434,"reverse":29},"eBhWc6NdS4SfJFEZ9j20Ug","\u003Cp>Forever King turned 23 very different stories into one experience that felt unmistakably LeBron: a single system that worked across digital and retail without losing what made each shoe distinct.\u003C/p>",[],{"id":422,"_createdAt":423,"alt":424,"title":14,"focalPoint":15,"width":71,"height":402,"thumbnail":425,"small":426,"medium":427,"responsiveImage":15,"video":428},"YmcHvvsQRae-N8jd1c35rA","2026-10-19T23:17:35+01:00","Close-up of the digital shoe wall with LeBron XXIII colorways Green With Envy and Stocking Stuffer.","https://www.datocms-assets.com/157026/1792448249-nike-lebron-xxiii-digital-shoe-wall-closeup.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448249-nike-lebron-xxiii-digital-shoe-wall-closeup.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448249-nike-lebron-xxiii-digital-shoe-wall-closeup.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":429,"mp4medium":430,"mp4high":431,"width":71,"height":402,"thumbnailUrl":432,"title":14,"duration":433},"https://stream.mux.com/3Jpb02mSrS7hxeDrBrGqZTqTdYCRwmkCC/low.mp4","https://stream.mux.com/3Jpb02mSrS7hxeDrBrGqZTqTdYCRwmkCC/medium.mp4","https://stream.mux.com/3Jpb02mSrS7hxeDrBrGqZTqTdYCRwmkCC/high.mp4","https://image.mux.com/3Jpb02mSrS7hxeDrBrGqZTqTdYCRwmkCC/thumbnail.jpg",9,{"id":435,"background":436,"text":29},"YYEX_GssSJyfSXygBC11cA",{"hex":62},{"id":438,"type":83,"space":84},"KiEmjpp4TPmb-u0lqozwEw",{"light":29,"background":440,"backgroundMobile":453},{"id":441,"_createdAt":442,"alt":443,"title":14,"focalPoint":15,"width":34,"height":444,"thumbnail":445,"small":446,"medium":447,"responsiveImage":15,"video":448},"OWFp-5CUSfyLE6djGpKsyw","2026-10-19T23:19:44+01:00","A LeBron XXIII shoe resting on cracked white marble veined with gold, beneath a carved crown.",1152,"https://www.datocms-assets.com/157026/1792448377-nike-lebron-forever-king-marble-gold-footer-desktop.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448377-nike-lebron-forever-king-marble-gold-footer-desktop.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448377-nike-lebron-forever-king-marble-gold-footer-desktop.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":449,"mp4medium":450,"mp4high":451,"width":34,"height":444,"thumbnailUrl":452,"title":14,"duration":76},"https://stream.mux.com/bXIOibwmIXbFNi2JEynTYhP1hRTCDk00G/low.mp4","https://stream.mux.com/bXIOibwmIXbFNi2JEynTYhP1hRTCDk00G/medium.mp4","https://stream.mux.com/bXIOibwmIXbFNi2JEynTYhP1hRTCDk00G/high.mp4","https://image.mux.com/bXIOibwmIXbFNi2JEynTYhP1hRTCDk00G/thumbnail.jpg",{"id":454,"_createdAt":455,"alt":443,"title":14,"focalPoint":15,"width":49,"height":50,"thumbnail":456,"small":457,"medium":458,"responsiveImage":15,"video":459},"P5zHUgVMTiKeIE23Qs8B5A","2026-10-19T23:19:56+01:00","https://www.datocms-assets.com/157026/1792448390-nike-lebron-forever-king-marble-gold-footer-mobile.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1792448390-nike-lebron-forever-king-marble-gold-footer-mobile.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1792448390-nike-lebron-forever-king-marble-gold-footer-mobile.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":460,"mp4medium":461,"mp4high":461,"width":49,"height":50,"thumbnailUrl":462,"title":14,"duration":76},"https://stream.mux.com/3rSn8N8402KiLAy5z3uvcK901qG6TIeBkN/low.mp4","https://stream.mux.com/3rSn8N8402KiLAy5z3uvcK901qG6TIeBkN/medium.mp4","https://image.mux.com/3rSn8N8402KiLAy5z3uvcK901qG6TIeBkN/thumbnail.jpg",{"noIndex":29,"title":464,"description":465,"image":466},"Nike x LeBron Forever King: One Connected Experience","We turned 23 defining moments from LeBron James's career into one connected digital and retail experience for Nike's global LeBron XXIII launch.",{"url":467},"https://www.datocms-assets.com/157026/1792448401-nike-lebron-forever-king-og-card.png",{"id":469,"slug":470,"title":471,"logo":15,"featuredMedia":472},"PPmMoiGATASAa6i7-zicXg","priceline-penny","Priceline",{"id":473,"_createdAt":474,"alt":15,"title":15,"focalPoint":15,"width":34,"height":35,"thumbnail":475,"small":476,"medium":477,"responsiveImage":15,"video":478},"PK9EhDg_StKcb565hQ40RA","2026-07-15T20:12:05+01:00","https://www.datocms-assets.com/157026/1784142722-priceline-penny-hero-featured-field.mp4?auto=format&fit=max&h=800&q=95&w=800","https://www.datocms-assets.com/157026/1784142722-priceline-penny-hero-featured-field.mp4?auto=format&fit=max&h=1440&q=95&w=1440","https://www.datocms-assets.com/157026/1784142722-priceline-penny-hero-featured-field.mp4?auto=format&fit=max&h=2000&q=95&w=2000",{"mp4low":479,"mp4medium":480,"mp4high":481,"width":34,"height":35,"thumbnailUrl":482,"title":15,"duration":239},"https://stream.mux.com/uffheKY01PmP3CVtVRrm02mLkpI02JqPUS3/low.mp4","https://stream.mux.com/uffheKY01PmP3CVtVRrm02mLkpI02JqPUS3/medium.mp4","https://stream.mux.com/uffheKY01PmP3CVtVRrm02mLkpI02JqPUS3/high.mp4","https://image.mux.com/uffheKY01PmP3CVtVRrm02mLkpI02JqPUS3/thumbnail.jpg",1792606449649]