How To: Lead Retail with AI

Lead Retail with AI is Fantasy’s how-to guide for retail leaders on where generative AI creates an advantage. It maps three strategic opportunities: real-time personalization, contextual utility that removes friction from the shopping journey, and expert guidance that gives customers confidence. Each opportunity comes with concept features, shown in video, built on eight AI capabilities from computer vision to generative 3D.

• Own real-time personalization. Product pages, outfit builders and “complete the look” suggestions shaped to each shopper’s style, fit and lifestyle.
• Own contextual utility. Tools that turn a customer’s goal into a plan, then into an adaptive shopping list that filters for their needs and restrictions.
• Own expertise and empowerment. Design assistants, plan builders and connections to experts that guide customers through ambitious projects and build lasting loyalty.
• The capabilities underneath. Generative video, natural voice, generative 3D, generative content and function, generative music, interactive characters and computer vision.