Say goodbye to static user interfaces

In this Fast Company column, Fantasy’s chief experience officer Peter Smart introduces generative interfaces, which he calls the most significant shift in human-computer interaction since Apple introduced the touchscreen phone.

Generative interfaces are digital experiences whose layout, functionality and content are generated in real time to meet each user’s needs. Static interfaces are predesigned and fixed. Generative interfaces adapt and evolve with every interaction, so software learns how to fit its user.

• Built from blocks. Small, modular components of content, function or UI that AI assembles and adjusts in real time.
• Answers arrive in place. Long-press, circle part of an image or highlight text to ask a question, and the answer appears inline without breaking your flow.
• Made for complex research. Buying a car means juggling tabs of reviews and safety ratings. A generative interface brings the ratings up right where you are reading.
• What sets the winners apart. The companies that win will deliver answers in the moment and design experiences that feel natural and intuitive.