Brand Experiences
We make brands unmistakable wherever people encounter them.
What we do
We build brand and product as one system, so both feel like the same company.
A brand experience is how a company looks, sounds, and behaves across every channel: the positioning underneath, the identity that expresses it, and the systems that keep it consistent. Most companies buy brand identity design and digital product design separately. Fantasy builds them as one system, so the rules that guide the marketing site also guide the product interface.
Brand Strategy and Architecture
We help teams clarify what they stand for and how their brand should be structured across audiences, products, and platforms.
Visual and Verbal Identity Systems
We create identity systems that stay consistent at scale, yet remain expressive and adaptable across every touchpoint.
Motion and Sonic Expression
We extend identity into how it moves, sounds, and behaves—across screens, environments, and experiences.
Brand Ops and Tooling
We design the systems and tools that help teams govern and evolve their brand without slowing down.
A brand only works if people can use it.
We stay with the work from strategy through launch, so the thinking holds up in real campaigns, products, and teams.
Everything an iconic brand needs, from positioning to rollout.
Strategy & Research
We test how audiences see and respond to the brand before it goes out into the world.
We define what the brand stands for, how a portfolio fits together, and the choices that guide every expression.
Design
We carry the brand into the websites, apps, and products where people spend time with it.
We create the visual language and voice that make a brand recognizable across marketing, product, and physical spaces.
We turn the identity into components and rules that keep every surface consistent.
We define how the brand moves and responds, so it feels the same on every screen.
We test the identity on real screens and products early, before it rolls out.
Engineering
We build the templates, toolkits, and coded components teams use to apply the brand.
Launch & Scale
We extend one brand system across sub-brands, regions, and channels without flattening any of them.
We stay with the brand after launch, evolving the system as new products and audiences arrive.
Brands built for the way each industry competes.
Each one has its own audiences and rivals. See what our brand systems changed for clients.
Wearables
We give wearable brands an identity that still works at the size of a watch face.
Enterprise & SaaS
We make enterprise brands consistent across marketing, sales, and the product itself.
Travel
We design travel brands people trust with their plans and their time off.
Retail
We carry retail brands into the storefronts and apps where people actually shop.
Mobility
We build mobility brands that hold together on the road, in the app, and on the vehicle itself.
Spatial
We extend brands into rooms, venues, and headsets, so a place feels as recognizable as a screen.
Robotics
We give robotics companies brands that make advanced machines feel approachable.
Healthcare
We build healthcare brands that patients and practitioners understand and trust.
Entertainment
We build entertainment brands that hold up on every screen, from the cinema to the phone.
Sports
We build sports brands fans wear, follow, and argue about.
Financial Services
We give financial brands the clarity and calm people look for when money is involved.
Consumer Products
We unify product brands without flattening them, so each one keeps its own identity.
Fantasy's unwavering commitment to our success have made them our most trusted partner. Greg Johnson - Global Head, Brand Strategy
Questions
Brand strategy and positioning, brand identity, design systems, motion and interaction design, and the digital experiences the brand lives in. The work can start with a new brand or an existing one that needs to evolve.
Yes, with one team. For Vimeo, a platform serving nearly 300 million users, Fantasy refreshed the identity and voice and built one design system across marketing and product. After launch, Vimeo's enterprise revenue grew 60% year-over-year in Q1 2024.
Yes. Penny, Priceline's AI travel assistant, was already serving more than 3 million travelers when Fantasy gave it a visual and motion identity in eight weeks. It has distinct states for listening, thinking, and generating, and a Figma toolkit Priceline extends itself.
Yes. We keep what people already recognize, fix what limits the brand, and extend the system to new audiences, products, and channels.
We turn the identity into components, templates, guidance, and governance tools, so internal teams can create new work without rebuilding the system or waiting on Fantasy.