Amper
Overview
Designing the future of AI-powered music creation
Amper came to us with a powerful idea: to make professional-quality music creation accessible to anyone, regardless of skill level. As one of the first platforms to harness AI for instant music composition, the technology was groundbreaking—but the experience had yet to be defined.
We partnered with Amper from day one to build that experience from scratch. Working from the ground up, we crafted an interface that balances creative control with radical simplicity—serving everyone from first-time creators to seasoned filmmakers. The result is an adaptive, intuitive platform that puts the power of AI-driven sound in the hands of millions, transforming how music is made and who gets to make it.
Our Objectives
- 01.Create a frictionless creative environment that adapts to any skill level—instantly.
- 02.Put limitless, license-free music creation in the hands of every storyteller.
- 03.Leverage human interaction to continuously evolve and refine AI-generated sound.
- 04.Design a future-ready platform that scales with creators, industries, and innovation.
Composed for
everyone
The Impact
A breakthrough moment for music and machine
As the world’s first generative AI music platform, Amper redefined what it means to create sound. By making music production instant, intuitive, and accessible, it unlocked entirely new possibilities for creators across film, media, and beyond. From indie storytellers to global brands, users could now generate unique, license-free tracks with ease. The result? Rapid adoption, industry-wide influence, and a landmark acquisition by Shutterstock—bringing the future of music creation to millions.