Art Basel

Art Basel, the world’s leading art fair, brings together over 5,000 artists and 1,000 galleries with 300,000 collectors across global events. Yet their legacy digital tools failed to support this scale and ambition. Partnering with Fantasy, they reimagined their platform from the ground up—placing AI at the heart to transform how attendees navigate fairs, discover art, and build meaningful connections. The result is not just a better digital experience, but a new engine for growth and curation in the $65B art world.

In a groundbreaking step for the art world, Art Basel introduced instant artwork recognition powered by Microsoft Copilot. This AI-driven feature allows attendees to simply snap a photo and instantly access rich context about the artwork, artist, and exhibiting gallery—turning passive viewing into active discovery. Seamlessly embedded into the app, it transforms the fair experience by breaking down barriers to knowledge, empowering both seasoned collectors and curious newcomers to engage more deeply with the art around them.

Launched at Art Basel Miami Beach, the new AI-powered app transformed the experience for over 75,000 attendees. Built through months of close collaboration with gallerists and visitors, the platform saw a surge in downloads and engagement, with the AI Liaison fielding over 30,000 questions during the event. With a 4.5-star App Store rating and $547 million in estimated economic impact for Miami, the launch marked a major milestone in Art Basel’s digital evolution.