Overview
Johnson & Johnson—a cornerstone in healthcare—needed a digital presence worthy of their mission.
Over its 135-year history, the household name has pioneered breakthroughs in pharmaceuticals, medical devices, and consumer health products. But while their innovations transformed healthcare, their platform remained static.
Following a brand identity refresh, the company’s digital experience was still disconnected and outdated, failing to engage key audiences or connect the dots. The complexity of their products and business divisions—J&J Innovative Medicine, J&J MedTech—made it difficult to present a cohesive experience. Users were left without clear paths to relevant information, and the system lacked the personalization needed to reflect the brand's leadership.
Johnson & Johnson’s global digital ecosystem needed a complete transformation—one that would unify their presence, reflect their mission, deliver tailored experiences, and provide the foundational systems required to support future growth.
Strategic Objectives
- 01.Translate a new brand identity into a digital language, product design system, and interaction patterns.
- 02.Create a user-friendly, patient-first destination that meets the needs of patients and caregivers
- 03.Integrate separate business divisions—J&J Innovative Medicine, J&J MedTech, etc—into one cohesive experience.
- 04.Create a flexible, scalable content system that supports globalization and product growth.
We refresh the Johnson and Johnson identity – from digital to print.
We began by evolving J&J’s new brand identity into a versatile digital design language.
Working closely with the J&J team, our mission was to ensure the new J&J identity could be readily used flexibly, scalably and accessibly across their digital ecosystem. This meant creating a digital design system tailored to support their wide array of digital properties.
This new system would not only support the modernization of existing digital experiences, but empower teams all across J&J and its sub-brands to create flexible experiences with new speed. With localization built in the J&J team are now empowered to launch new experiences to global markets, while a public-facing motion library now provides a shared resource for internal teams and external partners.
Supporting patients, caregivers and professionals alike.
Leveraging our newly developed digital guidelines, we transformed a scattered digital ecosystem into global destination
Johnson and Johnsons’s new connected digital ecosystem unifies their core areas of focus for a broad range of users into one seamless experience.
From patients looking to make critical decisions on their healthcare to professionals investigating cutting edge research, we designed the new J&J digital platform to ensure paths to vital information were as streamlined and human-centered as possible.
Unifying divisions into a single experience
The new platform brings J&J’s previously separated divisions together into one seamless experience.
Streamlined discovery
A simplified information architecture to improve content discovery.
Using data to tell intuitive stories
We created a dynamic data visualization system that uses AI to brings complex information to life.
Ready for global scale
Deploying a scalable content system ready-made for globalized content and enable market expansion.
The new Johnson and Johnson destination provides new support for patients, professionals, and care-givers.
The new digital brand and ecosystem support Johnson & Johnson’s mission to connect and support their stakeholders. The new digital brand system enables J&J to convey information globally, scalably and immersively. Likewise, the new unified platform significantly improves users’ access to the information they need, at new speed.
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