Kohler

Known for setting the standard in luxury bath and kitchen design, Kohler’s digital presence didn’t reflect the same level of refinement. With five distinct brands operating in silos, customers encountered a disjointed journey that lacked the elegance and ease associated with the Kohler name.

We partnered with Kohler to create a cohesive, elevated platform that unifies their brand ecosystem while preserving each label’s unique identity. The new experience delivers clarity, sophistication, and utility—empowering both consumers and professionals to explore, compare, and shop with confidence.

The new platform is built on a simple but powerful idea: Kohler’s brands are stronger together. While each of the five companies maintains its own distinct identity, the unified experience enables effortless cross-brand navigation—allowing customers to explore the full breadth of Kohler’s offerings without friction. Designed for long-term scalability, the system continuously adapts to the evolving needs of each brand, supporting innovation and future growth. It’s a strategic foundation that brings clarity, consistency, and cohesion to Kohler’s digital presence, while celebrating the uniqueness of every label within its portfolio.

Strategically conceived to drive sustained growth, Kohler’s new digital ecosystem brings five distinct brands into a single, seamless experience. Customers can now explore, compare, and purchase across brands with ease—supported by features like integrated checkout, a tailored Style Quiz, and the “Plan Your Space” tool designed to guide both consumers and professionals through complex decisions.

This unified platform has increased engagement, simplified the path to purchase, and delivered a more personalized journey. Built for scalability, it positions Kohler to evolve alongside its customers and lead the category into the future.