Salesforce

As one of the world’s most innovative companies, Salesforce had outgrown its own digital infrastructure. After 25 years of rapid expansion, their offerings spanned 40+ disconnected properties—resulting in inconsistent branding, outdated content, and fragmented user journeys. This made it challenging for buyers to grasp the full value of Salesforce’s solutions. To address this, Salesforce partnered with Fantasy to go beyond a redesign and embark on a full replatforming—uniting their ecosystem into one seamless, personalized experience built to serve millions of users and power the next chapter of growth.

Page Builder gives Salesforce teams a unified platform to efficiently create and manage webpages, eliminating the silos and bottlenecks that once slowed the release of new page requests, product updates, and other time-sensitive information.

With its easy-to-use interface, Page Builder delivers a consistent user experience and branding that aligns with all Salesforce guidelines, while allowing teams to quickly update and publish content. The platform has sped up collaboration and drastically cut the time it takes to bring new campaigns to market.

By streamlining Salesforce’s digital ecosystem, we created a platform that raises the bar for content management while improving speed and scalability. Now, with 85% of webpages flowing through the new system, teams can quickly create and publish with consistent user experiences and branding.

The transformation has led to impressive results, including significant growth in SEO traffic, which in turn is driving higher lead generation, pipeline, and annual contract value.

Salesforce’s new platform lays the foundation for growth, allowing teams to deliver faster updates and quickly respond to market changes, fueling industry leadership for years to come.