Vimeo

Vimeo has long been a favorite among independent filmmakers and creatives—but over the past two decades, it has grown into a powerful platform serving nearly 300 million users, including entrepreneurs and global enterprises. While the product had expanded dramatically, the brand hadn’t kept pace with its evolving audience and ambition.

Our mission was to modernize Vimeo’s identity without losing the trust and authenticity that made it iconic. We built a unified, scalable system that touched every part of the brand—from its visual design to voice, messaging, and personality—ensuring Vimeo could resonate with new audiences while staying true to its creative roots.

Vimeo sought to expand its audience while maintaining its core identity. To achieve this, the rebranding process emphasized authenticity and differentiation, resulting in a brand defined by focus, fearlessness, and an immersive experience.

These core principles guided the logo redesign, tone of voice, and overall design system, ultimately positioning Vimeo for success in evolving its platform and engaging new audiences.

With a bold new brand and reimagined digital experience, Vimeo quickly captured the attention of new enterprise audiences. The launch marked more than a design transformation—it signaled a strategic shift that clearly differentiated Vimeo in a crowded market. Since going live, the company has seen a 60% increase in enterprise revenue and three consecutive quarters of organic traffic growth. This momentum reflects the power of design to drive business impact and positions Vimeo for its next chapter as the world’s leading video experience platform.