Vimeo
We refreshed the Vimeo identity and connected their digital ecosystem to drive growth with new audiences.
Overview
Evolving a beloved brand for a new generation of creators and businesses
Vimeo has long been a favorite among independent filmmakers and creatives—but over the past two decades, it has grown into a powerful platform serving nearly 300 million users, including entrepreneurs and global enterprises. While the product had expanded dramatically, the brand hadn’t kept pace with its evolving audience and ambition.
Our mission was to modernize Vimeo’s identity without losing the trust and authenticity that made it iconic. We built a unified, scalable system that touched every part of the brand—from its visual design to voice, messaging, and personality—ensuring Vimeo could resonate with new audiences while staying true to its creative roots.
Our Objectives
- 01.
- Refresh an iconic brand identity to resonate with audiences old and new.
- 02.
- Streamline disjointed digital experiences with a consistent design system, aligning marketing with the product experience.
- 03.
- Differentiate Vimeo’s comprehensive suite of video tools from competitors.
A cinematic
brand refresh
STRATEGIC DESIGN PRINCIPLES
Four powerful principles built from Vimeo's core positioning guided all our work
REFRESHED LOGO
An evolution in identity that’s versatile across different digital touchpoints.
CUSTOMIZED COLOR PALETTES AND TYPOGRAPHY
Bold color schemes and friendlier typeface for visual consistency.
NEW TONE OF VOICE
Developed a dynamic brand voice from our four principles for more consistent expression.
The Digital Experience
Focused, fearless, and immersive.
Vimeo sought to expand its audience while maintaining its core identity. To achieve this, the rebranding process emphasized authenticity and differentiation, resulting in a brand defined by focus, fearlessness, and an immersive experience.
These core principles guided the logo redesign, tone of voice, and overall design system, ultimately positioning Vimeo for success in evolving its platform and engaging new audiences.
Unifying the
Vimeo ecosystem
An iconic experience
A bold, video-first interface that instantly captures attention and communicates Vimeo’s creative edge.
Immersive EXPLORATION
An interactive journey that brings Vimeo’s platform benefits to life for enterprise customers.
POWERFUL CUSTOMER STORIES
Narratives showcasing how real businesses succeed with Vimeo’s tools and technology.
A FLEXIBLE, VISUAL SYSTEM
A modular design system built to adapt, scale, and engage across every business touchpoint.
The Impact
Vimeo’s new experience unlocked a wave of enterprise growth
With a bold new brand and reimagined digital experience, Vimeo quickly captured the attention of new enterprise audiences. The launch marked more than a design transformation—it signaled a strategic shift that clearly differentiated Vimeo in a crowded market. Since going live, the company has seen a 60% increase in enterprise revenue and three consecutive quarters of organic traffic growth. This momentum reflects the power of design to drive business impact and positions Vimeo for its next chapter as the world’s leading video experience platform.
