Expertise
eCommerce
Overview
Digital retail is changing before our eyes.
A new wave of retail is taking shape—driven by generative AI, intelligent agents, and rapidly rising customer expectations. In 2024, traffic to retail sites from AI-powered platforms grew by 1,300%, and 71% of consumers say they want generative AI integrated into their shopping experiences.
These shifts aren’t theoretical. They’re changing how people discover, decide, and stay loyal—right now.
At Fantasy, we help brands meet this moment with intelligent experiences. We design adaptive journeys that integrate emerging technologies in ways that feel seamless, personal, and built to scale.