AI: the beginning or the end of the designer?
AI will become most powerful set of tools ever created by humanity. What does this mean for our future as designers?
Overview
The interface is becoming as important as the engine.
The car is no longer just a machine—it’s a digital platform. Drivers expect intelligent systems, not just horsepower, and seamless tools that mirror the experiences they already rely on in other parts of their lives.
This shift is already here. Over 50% of new vehicles will include advanced in-car tech by next year. 55% of drivers now prefer to manage most of their journey digitally. And with the autonomous vehicle market expected to exceed $4 trillion by 2034, the opportunity to shape in-car experiences has never been greater.
At Fantasy, we help automotive brands design for what’s next. From agents to ownership, we turn fragmented touchpoints into intuitive systems people trust, use, and return to.