BNY
Expertise
Overview
BNY had intelligence scattered across systems. Eliza brought it into one.
BNY safeguards $62.6 trillion in assets, with relationship managers, operations leaders, and executives across global locations. Yet the intelligence they relied on sat in separate systems. Preparing for a single client meeting meant moving between tools and piecing the picture together by hand.
Eliza is BNY's internal AI platform. Fantasy partnered with BNY to shape its future vision, a mobile-first experience that brings client relationships, portfolios, meeting preparation, and compliance into one view and anticipates what an employee needs before they go looking for it. Our work grew into a coded, AI-native design system behind the platform, changing how BNY's own design team ships.
Our Objectives
- 01.Give employees context-aware intelligence on the go, in one place rather than across many systems
- 02.Replace fragmented meeting preparation and follow-up with a single, anticipatory experience
- 03.Make compliance and governance a visible, useful part of the interface rather than a hurdle
- 04.Deliver a design system BNY's team can extend and scale across the platform on its own
A nerve center for enterprise AI
The Design System
Built as code, so BNY's designers ship from their IDE
Fantasy delivered an AI-native design system with a three-layer token architecture, and a library of more than 60 production-ready components, documented for AI code generation rather than for a static handoff.
Around it, we built a Git-native way of working, with instruction files that encode the design system's knowledge for AI coding tools. BNY's design team was able to move into their development environment and start shipping production code directly.
A design system engineered for AI
The Impact
Recognition inside the bank and beyond
OpenAI featured Eliza in its own customer story, "BNY builds 'AI for everyone, everywhere' with OpenAI," a measure of how central the platform has become to the bank's AI strategy.
The vision work was also named a finalist for a Financial Communications Society award in Visual Identity and drew coverage in Fortune.
Inside BNY, the clearest proof is adoption: the engineering team builds on Fantasy's design system, and the design team now works IDE-native on the foundation we delivered.