Fubo TV
Expertise
We designed a fan-first streaming experience for Fubo across smart TV, mobile, and web.
Designing a streaming experience for sports fans, across every screen
Our Objectives
- 01.
- Give sports fans a viewing experience as exciting as the games themselves
- 02.
- Unify the experience across smart TV, mobile, and web with one bold, branded design system
- 03.
- Introduce features that deepen engagement and keep fans coming back
- 04.
- Build a flexible design foundation for new platforms and features
The fan-first streaming experience
App-like everywhere
Responsive web that looks, feels, and behaves like a native app, so the experience never drops as fans move between devices.
Spoiler-free by design
Clever design shields fans from stumbling onto live scores while they browse, protecting the thrill of the game.
Schedules made simple
A revamped, intuitive timeline guides fans through channels and matches without the clutter of a traditional grid.
Cinematic on cue
For shows and movies, the interface turns more cinematic, matching the mood of what is on screen.
Leveling up on Apple TV
The foundational work set a fan-first experience and a design system built to stay consistent across smart TV, mobile, and web.
We also created a premium concept for Fubo's Apple TV app, a refined multi-view design for watching more than one game at once, and motion built for the remote and the big screen.
Made for the living room
A home screen built for the big screen and the remote, surfacing the night's games and shows the moment fans sit down.
Every game at once
A refined design for keeping several games on screen together, tuned for the living room and the remote.
Sport in one place
Every league and matchup pulled together, so fans spend less time searching and more time watching.
Alive between taps
Considered loading and transition moments keep the app feeling responsive and polished, tuned for the big screen.
The Impact
Live sports, designed to feel live.
Fantasy designed one system for Fubo across smart TV, mobile and web, bringing 75+ channels of live sports, shows and movies into a single experience shaped around how fans follow the game. Spoiler-free browsing and a simpler schedule let fans find the match they wanted without stumbling onto the score.
Our team also elevated Fubo's Apple TV app on a tight timeline. We designed a premium home screen built around the night's games, a refined Multiview for following several matchups at once, and motion tuned for the Apple TV remote. Together, they give the living room the same energy as the game itself.
You are a tremendous group. It's amazing to see what we could do in just a few weeks.Dan, SVP of Design, Fubo