Fubo TV
Expertise
Designing the streaming experience that scaled with Fubo, across nearly a decade and every screen
Our Objectives
- 01.Give sports fans a viewing experience as exciting as the games themselves
- 02.Unify the experience across smart TV, mobile, and web with one bold, branded design system
- 03.Introduce features that deepen engagement and keep fans coming back
- 04.Fuel subscriber growth and build a foundation ready for Fubo's next stage of scale
The fan-first streaming experience
Leveling up on Apple TV
The foundational work set a fan-first experience and a design system built to stay consistent across smart TV, mobile, and web.
As Fubo grew, they came back to sharpen the surface fans use most in the living room: a premium concept for the Apple TV app, a refined multi-view design for watching more than one game at once, and motion built for the remote and the big screen.
Impact
A fan-first experience that helped fuel a decade of growth
By giving sports fans an engaging place to call home, we energized the Fubo brand across every platform and gave fans a reason to stay.
Shortly after the redesign, Fubo raised $75 million from investors including Fox and AMC Networks, the app passed 10 million downloads, and by 2021 subscribers had more than doubled to a company record, with revenue up triple digits.
Fubo reached record highs in 2024: 1.676 million North America subscribers, $1.588 billion in revenue, and its first place among Comscore's top-10 most-watched US video services.
In 2025 it combined with Disney's Hulu + Live TV to form a top-six US pay-TV platform serving nearly 6 million subscribers. Across every chapter, the experience Fantasy designed was the platform fans came home to.
You are a tremendous group. It's amazing to see what we could do in just a few weeks.Dan, SVP of Design, Fubo