Fubo TV
Expertise
Designing the streaming experience that scaled with Fubo, across nearly a decade and every screen
Our Objectives
- 01.
- Give sports fans a viewing experience as exciting as the games themselves
- 02.
- Unify the experience across smart TV, mobile, and web with one bold, branded design system
- 03.
- Introduce features that deepen engagement and keep fans coming back
- 04.
- Fuel subscriber growth and build a foundation ready for Fubo's next stage of scale
The fan-first streaming experience
App-like everywhere
Responsive web that looks, feels, and behaves like a native app, so the experience never drops as fans move between devices.
Spoiler-free by design
Clever design shields fans from stumbling onto live scores while they browse, protecting the thrill of the game.
Schedules made simple
A revamped, intuitive timeline guides fans through channels and matches without the clutter of a traditional grid.
Cinematic on cue
For shows and movies, the interface turns more cinematic, matching the mood of what is on screen.
Leveling up on Apple TV
The foundational work set a fan-first experience and a design system built to stay consistent across smart TV, mobile, and web.
As Fubo grew, they came back to sharpen the surface fans use most in the living room: a premium concept for the Apple TV app, a refined multi-view design for watching more than one game at once, and motion built for the remote and the big screen.
Made for the living room
A home screen built for the big screen and the remote, surfacing the night's games and shows the moment fans sit down.
Every game at once
A refined design for keeping several games on screen together, tuned for the living room and the remote.
Sport in one place
Every league and matchup pulled together, so fans spend less time searching and more time watching.
Alive between taps
Considered loading and transition moments keep the app feeling responsive and polished, tuned for the big screen.
Impact
A fan-first experience that helped fuel a decade of growth
By giving sports fans an engaging place to call home, we energized the Fubo brand across every platform and gave fans a reason to stay.
Shortly after the redesign, Fubo raised $75 million from investors including Fox and AMC Networks, the app passed 10 million downloads, and by 2021 subscribers had more than doubled to a company record, with revenue up triple digits.
Fubo reached record highs in 2024: 1.676 million North America subscribers, $1.588 billion in revenue, and its first place among Comscore's top-10 most-watched US video services.
In 2025 it combined with Disney's Hulu + Live TV to form a top-six US pay-TV platform serving nearly 6 million subscribers. Across every chapter, the experience Fantasy designed was the platform fans came home to.
You are a tremendous group. It's amazing to see what we could do in just a few weeks.Dan, SVP of Design, Fubo