A product site inspiring creativity
Creating an inspiring experience
We were excited when a brand we love and use every day challenged us to create an inspiring site as unique as the products they make.
A different kind of Homepage
We set out to create a homepage experience that was promotional, inspiring and fun.
Navigation complexity, simplified
We created a multi-tier navigation that simplified the process of finding the right product.
Challenging the norm
We challenged ourselves to create an elegant experience that resets expectations about how to use a site.
Product first experience
Putting the product experience first allows the user to quickly understand the product in non-jargon and dig deeper if and how they choose.
A truly global brand
It was imperative that the site scaled not only in size, but for Wacom’s various regions for both content and language.
Telling a story through custom icons
Wacom is about being creative and a custom, creative icon set was just what they needed.
300% increase in traffic
Adobe Cutting Edge Award