5 ways AI should be fixing travel planning right now

Fast Company

“Trip ideas begin with inspiration, not itineraries.”

Booking travel online still means juggling dozens of sites, and 88% of potential travelers abandon their bookings. In this Fast Company column, Fantasy CXO Peter Smart argues that travel companies are settling for basic chatbots when AI can already let people plan trips the way they think. He sets out five fixes, all built on technology already in use in other industries.

Fantasy’s Lead Travel with AI guide develops these ideas as product concepts.

Read the full column on Fast Company

Key points

How should AI be fixing travel planning?

  1. Search with human language. Follow each traveler’s chain of thought and return personalized results.
  2. Book by budget. Lay out complete trips at different price points, from flights to activities.
  3. Plan visually. Turn saved Instagram posts, Pinterest boards and TikToks into bookable trips.
  4. Replan on demand. Suggest alternatives when plans change, so the trip stays on track without starting over.
  5. Simplify group booking. Turn each traveler’s preferences into one itinerary that works for everyone.