How To: Lead Travel with AI

Lead Travel with AI is Fantasy’s how-to guide for travel leaders on where generative AI can win market share. It maps three strategic opportunities across the traveler’s journey: owning the planning before booking, owning the trip itself with in-trip services, and owning the relationship after the trip. Each comes with concept features, shown in video, built on eight AI capabilities.

Peter Smart’s Fast Company column 5 ways AI should be fixing travel planning right now draws on the same ideas.

• Own the planning. Integrated search, book-by-budget, personalized travel guides and collaborative booking that turn inspiration into bookable itineraries.
• Own the trip. Audio guides, personal wayfinding, on-demand replanning and memory capture that create ongoing revenue during travel.
• Own the relationship. Generative souvenirs and personalized inspiration that turn a one-off purchase into loyalty and repeat trips.
• The capabilities underneath. Generative video, natural voice, generative 3D, generative content and function, generative music, interactive characters and computer vision.