A fresh new look for fashion
Balenciaga’s reputation is founded in their minimalist and factual approach to fashion.
An iconic brand
Their ambition was to create a store that would reflect the simplicity the fashion house is renowned for.
Our website should be:
Simple and elegant, fresh and minimal, contained, modern and engaging
Alexander Wang, Creative Director
Focus on fashion
The design is simple, clear and elegant – highlighting the fashion while drawing the user in to explore.
Inspiration from all angles
We built an interactive 360° experience to push the boundaries of how products are viewed online.
Mix, match and swap
The persistent shopping cart lets users choose, review and edit their purchases all on the same screen.
Start shopping on one device. Finish on another.